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Is It Possible For The Fir To Be Able To Cross The "Hills"?

2015/6/13 18:38:00 55

Shan ShanCar MakingBrand Strategy

Shanshan stock has entered into a realistic consideration in the field of new energy vehicle.

First of all, have a heart.

It has been planned for many years to build cars.

Besides, money.

Just through the issuance of stocks, billions of dollars have been gathered, and funds are not a problem.

Then there's technology.

The Chinese fir stock is one of the leading lithium ion batteries in China, and the core technology of the new energy vehicle has a congenital advantage.

Last but not least, there is demand.

In the main business, the growth rate of consumption in the clothing industry has been declining year by year, and the competition in lithium batteries is also increasing. The biggest profit support is only financial business. Shanshan stock hopes to open up a new situation with its own strategic pformation.

However, it is no easy task to get rid of the upstream and downstream industry chain of new energy vehicles, and Shanshan shares are also "mountain roads" to go.

  

Production qualification

It is the first hurdle, and there is no qualification for the car.

While looking at the qualifications of the major shareholders of the Qingshan bus, it has the production capacity of military heavy vehicles and construction machinery. Heavy trucks, even tanks, have been built, but the manufacture and sale of buses have not been dabbled.

As for its future passenger car business, we can only say that there will always be some future qualifications.

  

profitability

It's the second threshold.

At present, domestic electric vehicles do not have a clear profit model, which is an absolute subsidy market.

Filtering out state subsidies, enterprises are still losing money in producing electric cars, and the future of Shanshan shares is uncertain.

  

Management ability

It's the third way.

Shanshan shares entered the new energy vehicle manufacturing field is the extension of the business to the downstream of the industrial chain, and the early predecessors have proved this kind of extension difficulty by their own body, such as Wanxiang, Weichai and so on. The car making dream has been doing more than ten years. At present, it is still dreaming.

This is only the stage of dream building. Once the dream comes true, Shanshan stock will face greater growth pains. It will directly compete with many automobile giants, and all aspects of control, such as R & D, production, and channels, will undergo a new test.

Conclusion: the construction of Chinese fir is still a vision, but we can see a hint from it. The days of domestic suppliers are really hard.

Although Shanshan stock has become an industry leader in the field of lithium ion battery, it still needs to sharpen its head to get through the industrial chain, and to make a slice of the terminal manufacturing. Only in this way can the development bonus of the new energy automobile industry really get into the bag.

But before the actual operation, the theme song of the TV series "Shan Shan Lai" has to be heard more than once.

It is not so easy to build a car, nor is it like the beauty of imagination.


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