Fan Kai Cheng Campus Channel Construction And Campus Recruitment At The Same Time Detonated
Internet fast fashion brand, VANCL Recently announced that it will be well-known at the beginning of the new school year in September. fashion Media "fashion.COSMO" and so on jointly create " Fashion VANCL "Dream zero distance" nationwide brand promotion campaign, advocating the post-90s fashion concept: advocating true self expression. This is another blockbuster brand promotion initiative in 2010 when the company invited Han Han and Wang Luodan to endorse and launch mass advertising.
According to the relevant person in charge of van GEE pin, in the three month long national campus promotion campaign, more than 2700 campus agents will be recruited to over 2000 people from all over the country, so as to open up the offline marketing channel of the campus market.
The company will also recruit 500 outstanding graduates in 2011 as a reserve talent.
In recent years, the sales of VANCL, which is expected to exceed 2 billion this year, and the 300% increase, has attracted widespread attention in advance in the layout of warehousing and logistics, product development, IT R & D and talent reserves.
After three months of low-key operation, V+, the website of van customer's products, will usher in an explosion and will speed up in the near future.
Advocating post-90s fashion concept: true self expression
There are 30 million college students in the country, and the demand for clothing, food and housing is very strong. The huge campus market has been widely concerned by many businessmen. In recent years, B2C enterprises have significantly increased their efforts to expand the market for students, which is regarded as a must for strategic development.
College students are highly educated and highly qualified people. The popularity and utilization rate of Internet are very high. The acceptance of new things is higher than that of other groups. The survival of network is a survival state of most college students. On the one hand, college students have certain pursuits for fashion tide, and on the other hand, purchasing power is restricted by price. The characteristics of fashion, parity, and speed of e-commerce enterprises fit with the demand of College Students' shopping and make it a natural force for the development of e-commerce industry.
In view of the university student market, Vic has recently launched canvas shoes, sweaters, T-Shirts, sportswear and so on, and has launched a campus preferential group buying campaign.
The theme of this campus promotion campaign is "fashion VANCL dream zero distance". According to the introduction, the company intends to advocate "post-90s fashion concept" among college students, that is, advocating true self expression.
Fan Ke Cheng believes that combining the characteristics of everyone, through the dress match of price, not vulgar and blind superstition, is a more healthy view of fashion.
Campus channel construction and campus recruitment at the same time detonated
A few days ago, fan Kai Cheng announced that it would recruit more than 2700 campus agents in over 2000 universities across the country, responsible for distribution and publicity services of all customers in major universities, aiming at developing 300 billion yuan college students' consumption market.
According to the responsible person in charge of campus recruitment, more than one thousand people have signed up. The first batch of 700 officially recruited has been working in the near future.
It is learnt that the company will provide up to 16% promotional commissions for campus agents.
Campus agents do not have special business indicators, mainly through the way of commission to encourage campus agents to actively carry out various publicity on campus.
Fan Kai pin also announced plans for campus recruitment in 2011.
According to the introduction, campus recruitment will be officially launched in October, and there will be 500 campus recruitment posts in various fields such as technology development, logistics management, content editing, clothing design, etc.
Fan Kai Cheng announces innovation and speed up
CEO, Mr Chan, recently revealed at an open conference that VCM is expected to grow by 300% in 2010, and sales will exceed 2 billion. By 2011, customers are expected to sell 100 million garments. This figure will create a precedent for the apparel industry.
Chen and his management team believe that the enterprise will soon achieve a 10 billion sales scale, so we need to make corresponding layout in advance in warehousing and logistics, product development, IT R & D and talent reserve.
In the near future, the recruitment and recruitment of people are increasing. This campus recruitment plan is regarded as a necessary part.
VJIA (www.vjia.com) is VW's website. It is positioned as the "online Amazon", mainly targeting the consumers after 85.
After a low-key operation for three months, V+ broke out and sold more than ten million in one month, equivalent to 8 months in the year. Chen also said he had a high score on V+ website operation team.
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Information 1: work together with 10 media to create "VANCL fashion house".
The Internet fast fashion brand, the "VANCL fashion home" online activity (xy.vancl.com), which is jointly built by vogue and the international magazine.COSMO, is in full swing. It attracts the active participation of college students. While students upload their photos, they maintain the declaration of their dreams, which is true and full of vitality.
"It is not how attractive our prize is, but now the post-90s personality is highly publicized and has a strong desire to express themselves. They hope that they can express themselves through such a stage, and" correct self expression "is the original intention of our campus activities.
The person in charge of the company said.
It is understood that the "VANCL fashion home" event participants only need to upload their own three photos to the activity page (xy.vancl.com) and leave their entry manifesto. After registration, users can participate in the voting.
This event has been supported by many professionals in the fashion circle. The guest lineup is luxurious. Liu Yuewei, editor in chief of fashion COSMOPOLITAN and fashion editor director, He Ming, senior fashion editor of fashion COSMOPOLITAN, Chinese Pioneer high fashion designer Zhang Chi, Zhang Wei, Secretary General of China Fashion alliance and Du Bingbing, associate professor of Beijing Institute Of Fashion Technology, are well-known professionals in the industry.
Data two: description of brand name
VANCL Vic, the Internet is fast fashion brand.
Rooted in the Internet, the global fashion trend, the international first-line quality, the civilian price.
Released in October 2007, categories include men's wear, women's wear, shoes, children's wear, accessories, home and so on.
Among them, POLO, T-shirt, Oxford shirt, canvas shoes, casual shoes, women's stockings, sweater, down jacket, jeans and so on, outstanding performance.
Since the start of business, we have maintained a healthy and fast pace of development.
DDT, the world's leading accounting firm, thinks that in the past three years, it is the fastest growing brand in the Asia Pacific region with an annual compound growth rate of 29700%.
The founder, chairman and CEO Chen of VCG believes that only the brand identity of user experience is the best brand practice.
Chen believes that the mission of VCM is to strike a fast fashion at a low price, which is the fashion of the people.
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