Zhejiang'S First Jordan Flagship Store Is Stationed In Yintai Wulin General Store And Has Opened 8 Stores Nationwide.

August 24th, Zhejiang's first

Flagship store opened in Yintai, Wulin, which is the eighth flagship store in mainland China and the only one in Zhejiang province.

In terms of store design, this Jordan flagship store is ingenious.

The corridor bridge connected to the floor is exclusively customized by the illustrator for Hangzhou's special graffiti. There is also a wall showing AIR JORDAN 1-32 all series of sneakers. This is the treasure of the flagship store.

In addition, there is also a custom station in the store. AJ has exclusively created 4 Hangzhou element patterns for you to buy custom T-shirts.

Moreover, the latest and most complete series of products in Zhejiang are displayed in nearly 1000 square meters. The first floor is for men and two for women and children.

It is understood that according to Jordan parent company

In the 2017 fiscal year, the total revenue of Nike group increased by 6% to 34 billion 400 million US dollars in financial year 2017.

Although this earnings report has not yet disclosed the total income of Jordan, if the Jordan brand President Miller said, the revenue growth of Jordan in fiscal year 2017 will reach 9%, which will exceed the annual growth rate of Nike group. In other words, the income of Jordan2017 will reach 3 billion 1 million in the fiscal year.

In fiscal year 2016, the total income of Jordan was US $2 billion 753 million; in fiscal year 2015, this figure was US $2 billion 329 million.

In the past year, Jordan has obviously speeded up its globalization. It has opened 7 flagship stores in Chicago, New York and Toronto, and landed for the first time.

The flagship store opened to Paris, France.

Greater China is its new store area. Hongkong, Chengdu, Taipei, Beijing and Hangzhou have ushered in their Jordan flagship store.

Up to now, there are eight flagship stores in mainland China.

Force

At the same time, it is equally important to tell the story of China well.

In 2015, the Jordan brand made exclusive advertising in the Greater China region, "winning the moment", conveying the spirit of "win by me" to young fans and consumer groups.

In addition, the design of the store is also integrated with the local characteristic culture, and every store's design has joined the unique elements of the local city.