British Fashion Electronics ASOS Fire Damaged 25% Of Warehouse Fires Again

According to the world clothing and shoe net, after 2014, Britain

PLC (ASC.L) has another warehouse fire.

The group announced today that the Eurohub 2 distribution center on the outskirts of Berlin, Germany, was on fire at 3 a.m. local time on Tuesday, 16. Fortunately, all personnel were evacuated without causing casualties.

The first phase of the Eurohub 2 distribution center was put into operation only in March this year. The 4 warehouse contains about 7 million products.

The fire was contained in one of the warehouses, containing 2 million worth of about 25 million pounds. ASOS PLC estimated that 25% of the products, 6 million 250 thousand of the products, had been damaged by fire or fire fighting water, and the technology and automation facilities and the structure of the building were not affected.

The other three warehouses will resume operation later today, and customer orders are now being carried out by Barnsley Barnes Leigh warehouse, South Yorkshire, UK.

The group emphasizes that all damaged banks and commercial blocks will receive insurance claims.

In 2014, as the British mainland went back to 2005, the explosion of the oil depot at Buncefield, Hertfordshire, England, also destroyed the nearby ASOS warehouse. At that time, the warehouse was closed for a month.

A fire broke out at Barnsley's main warehouse in the main warehouse, which was burned at 20 million worth of goods. The website was forced to suspend business for 2 days to stop the purchase. The event resulted in a loss of up to 30 million pounds, which hit the group's profits in that year.

4 months after the fire, British police arrested a 19 year old young man suspected of intentional arson.

The two phase of the German Eurohub 2 distribution center is currently under construction. ASOS PLC disclosed in 2015 that the investment of the whole project reached 60 million in 4 years.

UBS AG, UBS retail analyst Adam Cochrane believes that the fire has limited financial impact on the group.

ASOS PLC (ASC.L) has risen 0.7% to 6197 pence this year, hitting a three year high and eventually dropping 0.7% to 6112.66 pence.

Due to strong domestic and foreign sales growth, the stock has recorded a cumulative increase of 23.4% so far this year, and the increase in the past 12 months has reached 67.4%.

Data show that ASOS PLC sales increased by 37.9% in the medium term retail sales as of February 28, 2017, up from 644 million 600 thousand pounds in the same period of the previous year to 889 million 200 thousand pounds, but the pre tax profit rose by only 14.2%, from 23 million 900 thousand to 27 million 300 thousand pounds, which was in line with market expectations.

Retail gross profit margin contracted by 40 basis points to 47% on a yearly basis. The group pointed out that during the period, with the opportunity of Pound Sterling devaluation, the overseas customers could be absorbed through the price reduction. However, the strategy lowered the profit margin, and the depreciation of the pound also pushed up the purchasing cost. The negative effect was expected to continue to the end of the fiscal year. Nick Beighton, group chief executive, said that the investment of the new distribution center and the British customer loyalty program also affected profitability.

However, ASOS PLC 25%-30% raised its annual revenue forecast again last month when its interim results were released last month, and its revenue growth rate increased from 5 percentage points to 30%-35%, while the annual pre tax profit target remained unchanged, reaching the analyst's expectation of 7200-8450 pounds.

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