Centric Software And Royal Robbins Start The New PLM Adventure Tour.

California Campbell, July 19, 2016 - the leading outdoor sport

The manufacturer Royal Robbins chose Centric Software to provide product lifecycle management (PLM) solutions.

Centric is specially designed for fashion, retail,

Outdoor,

And consumer company's top PLM solutions.

Royal Robbins was founded in 1968. The creators Royal and Liz Robbins are themselves world-class rock climbers. They are also the first to climb the iconic wall of Yosemite National Park.

At the beginning of the 1968 year, the company sold its equipment such as nails, ropes, hooked loops, and so on, and imported woolen sweaters from the United Kingdom and launched products unheard of in the outdoor equipment industry.

The company started designing and producing its own brand clothes from 1975.

They began to produce high quality clothing for those who extended the spirit of outdoor adventure to all sides of the life, and have been developing to this day.

"Since Liz Braund and vice president of marketing and design joined the company last year, we have adopted a proven brand building mechanism and quickly stepped onto the right track of accelerated growth," said Royal Millenacker CEO Michael Millenacker. "We have to support the powerful product design and development team built by ourselves, and Centric is the PLM that can enable us to give full play to the advantages of the relevant processes."

In the first and second stages of implementation, Royal Robbins uses Centric 8 PLM to replace the original PDM system.

As the Centric solution is very innovative, flexible and fast deployed, with the development of business, Royal Robbins will continue to expand the scale of Centric PLM.

According to Chris Groves, chief executive officer and chief executive officer of Centric Software, "Royal Robbins" is the representative brand of brave exploration spirit.

We are deeply honored to be able to participate in the next phase of the Royal Robbins adventure.

We will assist Royal Robbins to replace the whole system to help them implement Centric advanced and innovative solutions. "

About Royal Robbins

Royal Robbins was founded in 1968 by world renowned rock climber Royal and Liz Robbins. It is a leading outdoor and travel apparel design, production and retailer.

The brand is well known for its high quality outdoor clothing, environmental and social commitment, innovative spirit, novel style and practicality, and is widely loved by outdoor people.

The company has excellent clothing and fashionable comfort. It is an ideal choice for outdoor sports people who pursue sophisticated equipment or ordinary consumers.

The Royal Robbins selection series is available for sale in outdoor and exclusive retail partners in the United States and around the world.

For new spring and summer products, please visit www.royalrobbins.com.

About Centric Software

Centric software, from Silicon Valley headquarters to offices in various fashion cities around the world, is constantly innovating for the most famous brands of fashion, retail, footwear, luxury and consumer goods.

The most important product of the company, Centric 8 PLM, provides customized product planning, product development, procurement, business planning, quality control and product style management for the rapidly developing consumer goods industry.

The Centric Centric solution, as an extension of Centric 8 PLM, is tailored for small businesses, enabling them to directly learn from the industry's innovative technology and key industry knowledge.

Centric software has won many industry awards, including the Frost, Sullivan, the retail, fashion and apparel industry PLM PLM global product differentiation Excellence Award. It was also named as one of the world's top 100 Private Companies of Red Herring in 2013 and 2015 respectively.