The Key To The Development Of Shoe Enterprises Lies In Technological Innovation And Quality Assurance.

Technological innovation is the absolute principle of enterprise development.

The prelude of double 11 prepares to play with the promulgation of Taobao investment rules in September 15th. Various categories of sub venues have also promulgated detailed rules for attracting investment in this category, especially the footwear sub field, offering various kinds of games to try to attract more customers.

Industry experts said that

The Internet marketing and promotion of the platform, to a certain extent, have brought about the possibility of pformation and upgrading of the traditional Chinese footwear industry. But the development of shoe enterprises is fundamentally driven by innovation, quality and talents. Multi-channel development is the fundamental solution.

As a matter of fact, some shoe companies in China have been carrying out the multi-channel development path of innovation development and quality assurance at the very beginning.

Take Fujian Luchi shoe making company (hereinafter referred to as Luochi company) as an example.

The company is an innovative outdoor footwear company specializing in product design, R & D, production and sales.

As China's Ministry of Commerce overseas promotional film "made in China" the only designated footwear brand, since its inception has been adhering to the concept of "innovation driven development", adhere to the original line.

"Technological innovation is the absolute principle of enterprise development," said Chen Yinghong, President of Luochi company. "At the beginning of our business, we set up a R & D team of 50 people. We devoted ourselves to brand design, R & D and independent innovation. From the aspects of shoes appearance design, shoelace binding method, sole drainage, breathability, shoe surface heat preservation and humidity elimination, we improved the added value of products and made them produce.

Children are more individualistic and satisfy customers' multiple needs.

In addition, the company also employs several internationally renowned.

Actively participating in footwear exhibitions around the world, absorbing international wisdom, integrating global design resources, serving the positioning of value proposition and core needs.

It is understood that at present, the company has applied for nearly 20 patents.

Zhou Shijian, senior researcher at the Sino US relations research center of Tsinghua University, thinks that the historical task of processing trade has been completed, and now it is out of date. The shoe industry only shifts from the low end to the middle and high end, extending the industrial chain and added value to adapt to the changes of the times.

Mature industrial chain is an important cornerstone for the survival and development of enterprises. Luochi company has not taken lightly in the production and marketing links besides its efforts in the design and R & D of shoes.

In production management, luoche subdivides the production of some products by modularization and patterning, and adopts 3 subcontracting modes: large sub contract, middle sub contract and small sub contract. The large subcontract is to design some parts of the product and contract for the cooperation factory. The sub contract is to provide materials and technology support to the cooperative factory.

This subcontracting mode has played an important role in maintaining flexibility and sustainability in flexible operations and joint intelligence.

In the sales link, Luochi company actively develops foreign markets, and has now registered in more than 30 countries, including the United States, Britain, Australia and Japan.

CNN (CNN)'s American channel, the US headline news channel and the International Asia channel, and the British BBC advertising film morning trainers wear the Chinese brand CLORTS (Luochi).

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Luo Chi was selected as the sole footwear brand of the "China made" international promotional film of the Ministry of commerce two times, successfully landing in Asia, Europe and the United States and other international markets, and established agents in more than ten countries and regions.

And in the domestic market, the use of the hottest e-commerce platform to achieve brand communication and expand market share, it is understood that in 2006, when the company was first established in 2006, it established a 50 person E-commerce Team in Guangzhou. In 2010, it set up a customer service team of more than 30 people in e-commerce and seamless connection with the supply chain.

In the Taobao, Juhuasuan, Tmall, Jingdong, Amazon and other platforms to open flagship stores, Luochi has gradually become one of the most professional outdoor shoe marketing brands in China.

The sales of Los Angeles last year were 11, and the sales of Los Angeles were more than 20 thousand pairs.

At the end of 2014, news of the closure of shoe factories in Dongguan continued to cause panic among shoe manufacturers everywhere.

According to the fifth Nandu business survival report, which was launched by the Dongguan daily, more than 6 of the 150 companies surveyed said that the number of orders received in 2014 dropped compared with the same period last year, and that nearly 27% of the enterprises declined by more than 3, while the profits from the decline in orders accounted for 69.34%.

In this round of drastic adjustment, 32% of enterprises lose their business and are hard to maintain.

9 of Dongguan's shoe enterprises worry that there will be more shutting down, and the whole industry is pessimistic.

"In 2014, from the perspective of China's whole footwear market, the annual sales revenue growth was 8.9%, although it has a certain growth, but the growth rate has slowed down obviously, which is a new low in recent years."

China Leather Association

Specialized Committee director Lu Hua said.

Public data show that in 2015, China's footwear industry operation index was below 90, which was in the colder index range.

Macoo, an analyst with China shoe net Market Research Center, believes that the reason why China's footwear industry is experiencing such a shock is mainly due to backward manufacturing equipment, backward labor costs and regional industrial pfer.

Industry experts said that the footwear industry as a whole will continue to shake and adjust, while the Chinese footwear industry will expand its sales volume with the help of the current Internet business platform. At the same time, we should also attach importance to innovation drive, quality assurance, structural optimization, and so on, so as to achieve overall competitiveness.

Under the macro planning of "made in China 2025", the traditional manufacturing industries such as shoes and clothing will soon face a new challenge.