Interpretation Of The Future Trend Of Luxury Electric Business Model

There are three main modes of luxury electric business: buying, selling and selling platforms.

But these three ways all have their fatal defects: purchasing is fragmented, and there is a problem of counterfeit goods; self stocking is easy to backlog stock; making platforms need to find domestic dealers, and dealers have too many supply links, so they can not control the problem of counterfeit goods, and cooperation with overseas electronic business platforms such as eBay is difficult to ensure the stability of goods.

It is not difficult to see that the third party luxury goods vertical business operators are facing many obstacles. Nowadays, luxury electric providers active in the market are exploring their respective pformation paths.

According to the reporter, the main business of temple library involves luxury online sales, luxury entity experience clubs, luxury appraisal and maintenance services.

In fact, the temple library has been walking the O2O mode. At the beginning of its founding, it laid down the foundation online, and opened high-end clubs, service centers and identification centers.

Companies in Beijing, Shanghai, Chengdu, Hongkong and other cities have established offline entity clubs.

The ultimate goal is to build a high-end service platform, not just a service platform.

Online retailers.

In the same year as the Temple store, the network in Shanghai chose the "line outside the famous shops" mode in 2014. In particular, the first choice is to select more than 600 overseas famous stores, and then help these entities to do the electronization of each commodity, do inventory and ERP system pformation, and move the merchandise to the network.

In addition to the third party luxury vertical business, Zhou Ting thinks that Channel and LV are the representatives.

Self built e-commerce is also changing the market pattern, and the speed of development is still very fast.

She analyzed, "luxury self built electric business has four advantages: first, it has the advantage of natural resources, which avoids the problem of counterfeit goods; second, has the advantage of customers.

Can be shared with the online; third, O2O mode, offline stores can be pformed into experience stores, have channel advantages; fourth is offline service capabilities, China's luxury electric business, mainly the channel providers, lack of service capabilities.

In addition to luxury self built electric business, Zhou Ting is more optimistic about the third party luxury business platform mode, rather than vertical electricity supplier.

In her view, China has no real platform yet, but the domestic luxury goods suppliers are also developing towards platform type.

She also said, "at present, consumption upgrading is far ahead of industrial upgrading, and consumer demand has shifted to customization and individuation.

In the future, we must face the problem of branding, and the role of channel providers will be smaller and smaller. The direct link between products and consumers will become a trend.