Banana Republic Sales Fall, Performance Suffers Crisis

Last Thursday, Gap group CEO Art Peck explained that an important reason for the failure of Banana Republic to achieve the expected sales was that the Easter time this year was too early in the whole month.

In addition, Art Peck also admitted.

The design did not bring commercial success.

As of the first quarter of May 2nd, Banana Republic

Down 8% to 621 million U.S. dollars, Gap group's revenue also fell 10%.

Following the April

Unsatisfactory, Banana Republic recently announced sales fell 15%, apparently the new creative director Marissa Webb did not change the company's dilemma.

Marissa Webb joined Banana Republic in April 2014. She launched her own brand dress in 2011. Before that, she served in J.Crew, Polo, Club Monaco and other brands.

In addition to being the creative director of Banana Republic, Marissa Webb also serves as vice president of design, director of women's clothing, men's wear, accessories and other series of design, in charge of the whole design direction.

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Uniqlo UNIQLO, once known for its limited reputation in the UK market, is growing increasingly powerful through its rapid international expansion, which will provide a lot of help to European businesses with relatively small branding operations.

In April 11, 2014, the first private store in Uniqlo UNIQLO, Tauentzienstrasse street in Berlin, was officially opened. It has an area of 2700 square meters. It is currently the most popular Uniqlo UNIQLO in Europe. In the following two weeks, it also added another store in April 25, 2014 to Uniqlo UNIQLO in Paris, bringing the total number of European stores to 20.

In the European market, Uniqlo UNIQLO currently owns 10 stores in the UK and 4 in France and Russia.

It is reported that Fast Retailing will also open stores for Uniqlo UNIQLO in other major European cities, such as Milan and Barcelona.

Yukihiro Katsuta, head of global development and research at Uniqlo UNIQLO, said in an interview that the group hoped that Uniqlo UNIQLO's development in the European market would be similar to that in the US market.

Uniqlo UNIQLO's ambitions for the US market have long demonstrated that Fast Retailing Co. (9983.T) Xun group hopes that the US market will bear 1/5 of the sales in the future, and that it will achieve a sales target of 200 stores and 10 billion US dollars by 2020.

The European market has always been the base of Inditex SA (ITX.MC) and Hennes & Mauritz AB (HMb.ST), the latter's main brand H&M has more than 400 in Germany alone, while the total number of overseas Uniqlo and UNIQLO stores has nearly 534 as of February 2014. However, as the largest single overseas market of Uniqlo, the total number of stores in China has reached 325.

Another fast fashion group outside Europe, Gap Inc. (NYSE:GPS), has also been developing in the European market.

Uniqlo UNIQLO faces many difficulties in the European market. In addition to Inditex SA and Hennes & Mauritz AB, the overall demand slowdown in the European market has also emerged in the past few quarters of Inditex SA and Hennes & Mauritz AB's earnings report.

At present, the common focus of the four fast fashion groups is in the Chinese market.

In addition, Uniqlo UNIQLO in the European market and the United States market, the previous development is not smooth, have experienced a storm of closure, in 2001, the brand opened 20 stores in the UK, due to the low recognition of the British market and then closed down.

Uniqlo Berndt Hauptkorn, chief executive of UNIQLO Europe, said that Germany was an important market in the opening of the Berlin store, while the group was equally ambitious in the European market. However, he did not disclose the medium and long-term plan of Fast Retailing in the European market.