The "Downstream Brand" Marketing Of Chemical Fiber Industry Has Become A Major Trend.

Under the background of deep industry shuffling and pressure, differentiated competition is the common choice of regenerated fiber enterprises.

Moreover, regenerated fibers should also choose to differentiate from native fibers.

Fang Yeqing said that ordinary varieties of recycled polyester fibers are no longer competitive, while differentiated products are profitable at present.

Developing multiple varieties and small batch production is the main strategy for enterprises.

At the same time, for automobiles, carpets and other customized fibers in many fields, enterprises have been insisting on the direction.

Building a sound industrial chain is a strong path for enterprises.

The leading enterprises in the recycled polyester industry also follow this path.

Fujian hundred rivers are weaving up the project, the enterprise constructs from the spinning, the bomb, the weaving to the finished product industrial chain, the internal digestion will reduce the regenerated polyester fiber price change the influence.

The industry has done so in Shandong dragon fortune ring and other leading enterprises.

Upgrading equipment is another way.

At the previous meeting, a number of enterprises indicated that the equipment in the industry still had the problems of excessive energy consumption and low efficiency.

A foreign equipment company said that China's recycled polyester industry has been accelerating in recent two years, and they are waiting for domestic enterprises to upgrade equipment in large areas.

Moreover, faced with the problem of excessive expansion of the native industry and the large decline in raw material prices, the recycling industry can only make full use of it.

In order to ensure competitiveness, the advantages brought by upgrading can be guaranteed.

Last year, Haili Circular Industrial Park in Zhejiang produced an annual output of 200 thousand tons of recycled polyester differential fiber phase 1 project successfully put into trial run.

The project fully follows the technical pformation principle of "two integration" and "machine substitutions" under the new situation. It has invested in the introduction of German robot equipment to build an international standard packaging line. It has become the first automatic packing palletizing and storage line in the regenerated polyester fiber industry in China.

In addition to equipment upgrading, with the rapid increase of domestic labor costs, Zhang Feipeng believes that enterprises should seize the macro policy and speed up the pace of going out.

Building a factory may be a good choice.

He believes that those who can not continue to go out in the future will become a probability event.

At the same time, start shooting

The concept of strong publicity and environmental protection can make the industry "once and for all".

The major enterprises have taken the downstream route and started to "brand" marketing.

Fujian has become a global supplier of IKEA (IKEA) recycle textiles this year.

The Zhejiang beauty New Material Co., Ltd., which has been regenerated by chemical method, has not been formally put into production, and has been working with Lining for two years in brand marketing.

According to Jiang Longchun, assistant general manager of enterprises, Zhejiang beauty is now discussing cooperation with Nike and Adidas.

In the application and development of recycled polyester fiber, many enterprises have expressed their expectation that the government can provide policy support.

Industry experts also believe that the development time of recycled polyester industry is not long. Although the leading enterprises are emerging, their influence on the overall textile raw materials is still very small. Especially in the context of more and more environmental awareness, expanding the application area needs government guidance and support.