Tourism Business Thinking Of Haining Leather City As 4A Scenic Spot

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Why do I become a 4A scenic spot? I think this is the result of the cross effects of experience economy and e-commerce.

Experience economy is the driving force and e-commerce is the pressure. The combination of these two makes Haining Leather City upgrade from a simple commercial form to a tourism format, making it from a simple urban commercial landmark to a city's cultural entertainment center, with the charm of the city's soul.

Haining leather city is only a microcosm of the pformation of China's urban commercial complex.

Laifang statistics show that the stock of the development area of the national complex is very large. In the first half of 2014, the stock area of the main commercial complexes in the main cities exceeded 300 million square meters.

By 2015, it will probably reach 360 million square meters, and it will exceed 430 million square meters after 2016.

In terms of quantity, the number of major urban complexes in China reached 885 in 2014, and 1000 in 2015. In 2018, the annual supply of commercial complexes will reach about 1200.

From the above statistics, the commercial complex of Chinese cities is continuing and expanding the city's business pulse with a fast speed.

However, such development is hidden in crisis.

Research data show that in 2014, when a large number of funds poured into the commercial complex, some commercial projects in the two or three tier cities were in "planning, design, investment, operation" and other aspects, which led to the industry's doubts about the blowout development of the commercial complex.

E-commerce dilutes the business pulse of the city and how to break it?

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Many commercial complexes in the city are facing the problems of weak popularity, poor operation and difficult rent.

In order to get rid of business difficulties, many commercial complexes began to work hard in experiencing service formats.

The introduction of catering, preschool education, entertainment and other experiential formats enables the commercial complex to integrate with the urban context and form a multi-functional life center.

In this way, experience competitiveness can not be replaced by e-commerce.

After this experience competitiveness has been strengthened, the integration of business pulse and context will create a commercial complex as the cultural status of the landmark city. Thus, the commercial complex will achieve the pformation from commercial landmark to cultural landmark and city landmark, and become a real tourism destination.

The report from CB Richard Ellis shows that in the third quarter of 2014, the performance of Chinese commercial market is still active, and the experience format is still the main direction of traditional business pformation.

Many commercial complexes provide one-stop service, full format consumption and upgrading of shopping experience. At the same time, they also strengthen cultural themes, integrate business pulse and context, make the development of the complex adapt to the needs of urban pformation, promote the healthier, more harmonious, green and sustainable development of the city, and promote the realization of the blueprint for the integration of production and city.

It needs to be emphasized that the pformation of the commercial complex is difficult.

It's not just a 4A scenic spot.

Even a simple commercial complex, its operation is very difficult, not to mention a commercial complex should be pformed into a city cultural landmark. Therefore, we should plan and locate the development in the early stage, and do well in the later stage.

Only in this way can we achieve the Phoenix Nirvana of the commercial complex.

Experience economy has changed the rules of the game. How can it be broken?

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In the context of demand upgrading, the commercial complex also needs upgrading. At present, China's commercial complex has begun to realize that a single business model has been unable to attract consumers to gather. Only diversified experience and entertainment can bring popularity and wealth to the complex.

In the era of experience economy, service industry has become the leading industry in the city, and experience competitiveness has become the core competitiveness of the city.

As a complex of urban landmarks, we should comply with the trend of the times and take the initiative to cater to the needs of consumers and actively adapt to the new rules of the game.

In practice, we should mainly do the following:

1, mix business to adapt to multiple needs: consumers are eager to meet the comprehensive needs of food, housing, pportation, travel, shopping and entertainment. We hope that the complex will build up a three-dimensional product and service system. Therefore, the commercial complex must take into consideration the reasonable collocation of various formats in the early stage planning.

2, to strengthen the urban context with cultural themes: the cultural sense of the complex is reflected in different places. Whether it is the combination of architectural appearance, landscape design, format combination, brand marketing or activity planning, can integrate into the unique cultural theme, so that the business pulse and context of the complex can permeate each other and merge into one.

3, sublimate the value of city by Entertainment: modern cities are noisy, and the release of pressure from people through various media is not thorough enough.

As an entertainment landmark in urban residents, the complex can bring close interaction opportunities to residents and tourists, so that people can get passionate publicity and emotional consolation in interaction.

In the final analysis, the commercial complex is only a "node" in the urban development. The "node" is gathering all kinds of needs of the city, and it also brings together all kinds of charm of the city.

The urban builders built the "node" and seized the "Outline" of urban construction.

Because every city is composed of many "nodes", and "nodes" and "nodes" are linked together, it forms the "Outline" of the city.

The commercial complex is the "Outline" of urban pformation and development.

Through this "Outline" to achieve industrial integration, through this "Outline" to achieve integration of production and city, by this "Outline", the city will be more beautiful, more prosperous, livable and more ecological.