"Thermal Clothing": Real Fever Or Pure Flicker?

Recently, with the weather becoming cooler, the clothing industry in Beijing has set off a "heat wave".

In the "high-tech" clothing that flies across the street, there are really thermal clothing that can automatically generate heat, and there are products that are purely fried.

After the golden week, with the coming of a cold air, the capital of the city had a "thermal wave".

On the HEATTECH series of underwear trial activities held in Taigu Li UNIQLO in Sanlitun, the advertisements in the special experience area of the store show the words of fever, heat preservation and so on.

In addition, in front of the Wangfujing department store, the Columbia brand is also holding down roadshow new roadshow activities. It not only displays new products, but also invites people to take part in the ice competition, and personally experience OMI thermal technology.

According to UNIQLO staff, the HEATTECH series self heating underwear was available only a few years ago, but this year only began to become popular in Beijing. "Mainly because its material is different from other underwear, it can generate fever itself."

The staff said that this self heating material itself absorbs the vapour evaporated by the body and converts it into heat energy. The air layer formed between the fibers plays an insulation effect to prevent heat loss.

In addition, Columbia staff also said that its dual thermal reflective down coat is the exclusive development of Omni-Heat OMI professional thermal insulation technology, the breakthrough double silver material efficiently reflects the human body heat, in order to enhance the warmth and reduce heat loss effectively.

In fact, in addition to the famous brands such as UNIQLO, there are more and more small brands at the moment looking at the "heat" cake, and have launched similar products.

For example, in the search of Taobao's "heat down" search, there are nearly 1000 treasures, most of which are called thermal down clothing and thermal pants.

In Beijing, it has not yet entered the winter season. One of the most popular thermal power down garments has reached 138 monthly sales.

These clothes, which are known to be hot, claim that they are made of the latest materials, and they will be hot themselves.

These so-called "heating" clothing prices are not expensive, some of the thermal pants less than 100 yuan.

In a Taobao shop selling thermal pants, shopkeepers said the "thermal pants" were made of high-tech materials.

For the price of less than 100 yuan, it is only for small profits but quick turnover.

The technology in the industry is really light and warm.

"The clothes that will be hot, this is really there."

A garment industry insider said that there are many new clothing materials, which are both warm and frivolous. "The materials are more complex and professional, but the down garments and clothing that are made of these materials are even more than ten degrees below zero. It is warm enough to wear a shirt and wear a warm clothing outside."

The senior lightweight feather down product of UNIQLO is a high-tech product, the senior lightweight feather outer fabric is made of special high-density nylon fabric, which is about 1/10 of the hair of ordinary people. "It is this fine yarn that shapes the amazing ultra light feeling," the source said.

In addition, the gap between the outer sealing fibers of the down jacket does not need to use a liner, thereby lighten the weight of the down jacket.

In addition, the person said that the Columbia dual thermal reflective down coat with high fluffy quality feather material can also ensure its high compressibility.

Weight can be easily packed and easy to carry.

For Taobao's low price products, the person advised buying cautiously: "most of the low-priced products are borrowed from the concept of speculation, and their technology content is not too high, we must carefully select when buying."

According to the insiders, the latest national standards for down coats introduced in May this year put forward corresponding requirements for raw materials, filling materials, chromatic aberration, physical and chemical properties, and so on.

In addition, it also increased the requirements of safety and technical indicators, and the physical safety requirements of infants and children's clothing.

Insiders say that the amount of cashmere is the proportion of feather in the stuffing, and the amount of filling is the total weight of the down garment.

These two indicators of low down clothing, its thermal insulation is usually not up to standard.