World Cup Helps Nike Grow Its Revenue In The Fiscal Season

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Xiaobian network to introduce to you that Nike benefited from the world cup, the quarter revenue increased 15% to 7 billion 980 million U.S. dollars.

The impact of the world cup on Nike's performance is immediate.

Nike announced that the first quarter profit in the 2015 fiscal year ended August increased by 23% year-on-year, from 779 million US dollars in the same period last year to 962 million US dollars.

Revenue grew 15% to $7 billion 980 million, which is also higher than the market forecast of $7 billion 840 million.

Apart from football supplies, running

And women's clothing are the main driving force for the fourth quarter performance.

Mark Parker, chief executive of Nike, told analysts on Thursday's earnings conference call, "as we pay great attention to the huge potential of women's consumption, the revenue of women's business has achieved two digit growth." Parke believes that some efforts to cater to female consumers have benefited the company, such as the development of targeted applications for women, and regular updates of selected series of women products.

China's performance has also become another highlight of Nike. After deducting the effect of the price difference caused by exchange rate fluctuations, China's revenue grew by about 20%.

Analysts said that Nike had not marketed its products for more than a year in China because it did not catch up with the demand of consumers.

Now this situation has been reversed.

And in Adidas's traditional strong market Europe, Nike's

The volume also increased by 25%.