The 8Th District Of The City: Expand The Professional Clothing Market With Internet Thinking

Mr. Liu's troubles also troubled small and medium-sized enterprises such as real estate brokers, insurance agents, marketing, vocational training, etc. How to solve the problem of how to save money and trouble for small and medium-sized employees to quickly equip professional suits is indeed a problem. If there is a problem, there is a business opportunity. A professional clothing production and sales enterprise called "the eighth district of the city" recognized the market opportunity of SME professional clothing and launched two core innovative marketing models, "direct marketing" and "free", which just solved Mr. Liu's needs.

An accidental opportunity Mr. Liu came into contact with the salesmen in the 8th district of the city who drove a direct sales car to provide door-to-door service. After on-site fitting, Mr. Liu quickly determined the appropriate size for each employee. The next day, all employees of the company put on new uniform clothes. To Mr. Liu's satisfaction, the price of each suit was nearly one third cheaper than that of the same quality in the market.

"This is the advantage of direct selling", said Mr. Song, the brand director of the 8th district of the city, "Every day we have hundreds of warehouse cars with three-dimensional anthropometers in major cities across the country to move to the door to provide customers with fast body measurement, fast fitting, and fast equipment services. Every warehouse car is a mobile store innovate The direct marketing mode of "" has changed the service form of traditional customized suits. It not only provides equipment for workers quickly, but also directly rewards the benefits of reducing intermediate links and operating costs to small and medium-sized private enterprises like Mr. Liu in the form of low prices.

In fact, what impressed Mr. Liu most in the purchase process was not the high cost performance brought by direct marketing, but the 0 yuan purchase marketing policy of "buying professional suits and returning all cash" innovatively launched by District 8 of the city. "After three years, we will return all the cash for shopping, and within three years, we can exchange the refund for new clothes, which can save a lot of money for private small and medium-sized enterprises like us." Mr. Liu said: "In fact, we don't have to wait until three years later. As new employees start to work in succession, it is enough to exchange the returned money for new suits. Of course, it is very cost-effective to exchange the money for one suit for two suits.".

The concept of "zero yuan purchase" was first put forward by Suning E-shop, which adopted the form of shopping coupons. Due to too many problems in the operation process, it was criticized by consumers. Since then, promotional means with "zero yuan purchase" as a gimmick have emerged in endlessly, and finally evolved into a packaging coat of "buy one, get one free, and raise prices". So, what's the difference between the "0 yuan purchase" launched in the 8th district of the city and the numerous 0 yuan purchases in the society at present?

"To be precise, our 0 yuan purchase is not a simple promotion, but an O2O formed after the integration of financial system, WeChat mall system, CRM system and enterprise management ERP system Marketing system ", Mr. Song, the brand director of the 8th District of the city, said:" When consumers buy our clothes, they will return them to consumers in average proportion from the next day. After three years, they will return all cash. Within three years, consumers can exchange the accumulated returns for new clothes. In order to achieve this function, we spent more than a year developing a 0 yuan purchase marketing system. Someone helped us settle a bill, thought we were totally losing money, and called us a fraud. Here I would like to emphasize that our company has a history of more than 20 years of foreign trade in formal clothes. Now it is selling to the domestic market. Through direct sales, we implement the policy of purchase at 0 yuan. Although there is not much profit, there is still enough space. What we value most is that we can bind a large number of small and medium-sized enterprises to achieve rolling sales and win long-term sustainable growth benefits through the RMB 0 purchase activity. In the long run, the 0 yuan purchase model will enable us to have a marketing channel for working life consumption, which has great value-added imagination.

After two years of development in the domestic market, as the first professional clothing direct sales service agency in China, the 8th District of the city has achieved an annual sales volume of more than 30 million yuan, attracting more and more investment institutions' attention and enthusiasm, As Mr. Song, the brand director of the 8th District of the city, summed up, "Now everyone is talking about Internet thinking. The core of Internet thinking is free and value-added. What the 8th District of the city is doing is leading such a trend."?