Effective Communication: Words To Sell

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > communication < /a > must have art, speak with skill.

If a sales consultant does not know what to avoid in his speech, he will fail; if he does not know what is appropriate, it will cause stagnation.

I summed up the sales consultant's "six taboo" from some cases of sales failure, hoping to arouse your attention.

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< p > strong > a taboo: rude question, let a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > objectionable.

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< p > when sales consultant communicates with customers, he should understand and respect the customers' ideas and opinions, and know that people need and think about each other, so they can not force customers to buy your products.

Customers do not buy your products. They have their own considerations. Sales consultants should not be able to interrogate with customers through questioning.

For example, some sales consultants see customers do not want to buy products or raise objections to products (or services). They immediately question customers: why don't you buy this product? Why do you have prejudice against this product? Why do you say that our company's products are not as good as those of your competitors? What reason do you have for saying that our company's service is not good? < /p >

< p > talking with customers on the basis of questioning or interrogation is not a courtesy expression of sales consultants. It is a reflection of people who do not respect people, and is the most harmful to customers' feelings and self-esteem.

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< p > sales consultant must remember: if you want to win customers' favor and admiration, never question customers.

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< p > strong > two avoid: order instructions, let customers think you are too proud.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Sales Consultant < /a > smile when you talk with customers, smile again, be gentle, speak softly, tone softly, consult, consult or consult with customers, and do not talk to customers with commands and instructions.

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< p > people are expensive, self aware and self aware. Sales consultants should understand your position in the hearts of customers. You need to always remember one: you are not the leader of your customers, you have no right to dictate, command or direct to customers, you are just a product sales consultant.

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< p > strong > three jealous: speak frankly and embarrass the customers.

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< p > customers differ widely in their knowledge and opinions. When sales consultants communicate with customers, if they find that customers are not properly informed, do not point out that they are neither right nor wrong.

Generally speaking, people are most ashamed of being embarrassed and embarrassed in public. Sales consultants should not be too straightforward to speak.

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< p > Kant once said, "the greatest insult to a man is to say he is stupid; the greatest insult to a woman is to say that she is ugly."

Sales consultants must look at the target of conversation, use people's language, use good conversational skills, and communicate art, and gently advise clients.

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< p > strong > four taboo: criticizing in person, causing customers resentment.

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< p > sales consultant should not criticize and educate him face to face when he communicates with his customers.

We need to know that criticism and accusation can not solve any problem, but only invite each other's resentment and resentment.

When we talk with our customers, we should use more thank-you, praise, less criticism and accusation. We should master the yardstick of praise and criticism, and properly praise and skillfully criticize.

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< p > strong > five taboo: let the customers speak without chance.

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< p > sales consultants talk with customers, that is, the process of communicating ideas with customers. This communication is two-way, not only does the sales consultant himself speak, but also encourages the customers to speak. The sales consultant can understand the basic situation and real needs of the customers through the customer's words.

Sales consultants should not "sing a one-man show", do not give customers the opportunity to speak.

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< p > If a sales consultant has a strong desire to express himself, he will talk incessant and spittle at the same time. He will only spit out his own way and disregard the reaction of the other party.

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< p > strong > six taboo: language is cold, so that customers can not participate in it.

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< p > when sales consultants talk with customers, they must be enthusiastic, sincere and sincere.

As the saying goes, "the heart that moves the heart never comes before love."

This kind of "love" refers to the true feelings of sales consultants. Only by using your true feelings can you get the emotional resonance of the other.

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< p > in the conversation, the cold will inevitably bring about a cold field. The cold market will inevitably bring about business failure, and sales consultants must not be cold spoken.

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When p communicate with customers, sales consultants should pay attention to managing their mouths, use their mouths well, know what to say and what to say, what kind of way of speaking is not welcome by customers, even offend customers, pay attention to saying the words in proper ways, talk about customers' hearts, make language communication a lubricant for customer relationship, and help sales to proceed smoothly towards the expected goals.

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