Shop Skills: "Men And Women Collocation" Work Is Not Tired.

< p > < strong > 1, analysis of < a href= "//www.sjfzxm.com/news/index_c.asp" > consumer > /a > group > /strong > /p >

< p > Xiao Liu said that most men would not take the initiative to visit men's underwear stores, so even if they opened a men's underwear store, they would still be marketing women.

Therefore, the shop must match some women's underwear or related consumer goods.

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< p > < strong > 2, products should be ordinary brands and features < a href= "//www.sjfzxm.com/news/index_c.asp" > brand matching < /a > /strong > /p >

< p > product style more and more, how to determine the proportion of purchase? Small Liu Jianyi, according to the previous sales experience, when the purchase is still based on the wholesale daily underwear of ordinary brands, with special products, the proportion is about 5:1, if the store is in development period, it is best to sell only ordinary underwear.

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< p > strong > 3, shops need to be close to consumer group < /strong > /p >

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > rent > /a > cheap place is almost impossible in the commercial prosperous area. Therefore, Xiao Liu thinks that it can consider renting the street frontage near the department store, near the commercial area, or within 20 meters from the community, University and factory.

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< p > < strong > 4, a friend's word "save" shop < /strong > /p >

< p > because it is always full of momentum, earned 30 thousand yuan in the time of Sichuan sister Liu Duan who worked in Zhuhai for nearly two years.

At the end of last year, she took out the 30 thousand pieces to do business with Mr. Li, a fellow townsman.

After half a month's preliminary investigation, Xiao Liu found that most of the Nanping pedestrian street were women's underwear shop, and the shops specializing in selling men's underwear were almost zero.

Therefore, at the beginning of this year, two people only sold men's underwear shops in the commercial market of Nanping walking street.

However, during the first month of business, business was dismal and even rent was not made. Even if the sale was tried, there would be no improvement in business.

In order to reverse the business situation, Xiao Liu seeks everywhere.

In Gongbei, for 3 years, a friend of men's clothing wholesale business broke the mystery: "even if you open a men's underwear store, the marketing target is still a lady."

Xiao Liu decided to make some fine adjustments in marketing methods.

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< p > strong > 5, increasing female products to attract female customers < /strong > < /p >

< p > to attract female customers, Xiao Liu bought a number of women's accessories or small sling, ladies' underwear and so on.

She believes that there is not much variety and quantity, mainly used to attract female customers who first entered the store.

In addition, she also uses the way of sending small gifts, buying merchandise to send women's products, and so on to stimulate the desire of the main consumers.

As the popularity and scale of the store increased, Xiao Liu opened a special counter at the door of the shop, selling "couple underwear". "On the one hand, it can further develop potential customers, and on the other hand, it can increase revenue."

Xiao Liu said that this was done to enhance the topic of the shop and attract customers' attention.

But she stressed that sales strategy should adhere to the theme of men's underwear monopoly.

At the same time, Liu also implemented free packaging, door-to-door services.

She told reporters that under the premise of ensuring profitability, value-added services can be carried out.

In addition, Xiao Liu also considered opening a men's underwear shop, which not only reduced the volume of cargo, but also reduced the risk of business. Every sale of underwear was a real extra income.

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