Under The Age Of Big Data, The Internet Has Shocked The Retail Industry In China.

< p > subverting almost every industry, but perhaps no a href= "//www.sjfzxm.com/" > industry < /a > is more thorough than the transformation experienced by the retail industry. The near global coverage of the Internet and the rapid popularization of smart phones have led to countless changes in the way we shop and the way retailers compete. More changes will take place in the next few years. Here are three major trends that need our attention. < /p >
< p > < strong > traditional physical stores will exist for a long time < /strong > < /p >.
Less than P, many large retailers have been closed down (for example, book retailers Borders and electronics retailer CircuitCity). They are still struggling, for example, toy retailers, ToysRUs and electronic products retailers, because the Internet can better provide consumers with a large variety of products at very low prices. As more and more chain stores close, it seems that we do not need so many physical stores nowadays. (do we need so much in the past?) it is easier to achieve parity purchase and repeat purchase through the Internet. < /p >
< p > but no one thinks that the entity store will die out completely. Local retailers (where people can taste, feel and experience products) still have its value. What has changed is that retailers have recognized the need to try and experience activities to attract customers. DuaneReade, a drugstore chain in New York, has divided its drugstores into three areas: the "high-end market" for instant products, the "fashion boutique" providing beauty, nail, aroma and virtual modeling services, as well as "pharmacies" which provide health advice by professionals. All these are services that require customers to really enter the store and get experience. < /p >
< p > < strong > a href= "//www.sjfzxm.com/" > online > /a > and offline shopping: seamless experience < /strong > /p >
P > retailers have been discussing "full channel retailing", which refers to the seamless transformation of retailers between entities and digital stores. This is the goal many retailers dream of, but nowadays, few retailers are fully "full channel retailing" and have fully integrated all aspects of inventory, budgeting, salary and sales / procurement processes. < /p >
< p > most traditional offline retailers also understand the necessity of developing e-commerce and mobile platforms. Interestingly, for pure online retailers, they also consider "full channel retailing". WarbyParker and other e-commerce brands are setting up offline exhibition rooms, physical stores and delivery trucks with brand identification. Warby found that setting up a physical store for online sales products can produce positive synergy. < /p >
< p > the retail industry also found that the key node to integrate all these channels is smart phones. Smart phones will not only link online and offline, but also provide excellent opportunities for social media marketing strategies. From the famous a target= "_blank" href= "//www.sjfzxm.com/" > designer /a, Stacy bendai, the fashion design company AliceandOlivia has its own blog and is also active in social media. In the final analysis, "full channel retailing" will no longer be a tool, but will become a way of existence for retailers. < /p >
< p > < strong > faster online delivery < /strong > < /p >
< p > these trends have fundamentally changed the buying behavior of consumers. Online retailers initially used free delivery and free return policies to discourage consumers and attract more people to shop. This has completely changed consumer expectations. Now, if they are not sure which a target= "_blank" href= "//www.sjfzxm.com/" to be "/a", they can set several pairs at the same time and try them on in their own homes. They can take pictures of themselves, send them online, and see how their friends react. < /p >
< p > delivery time is also shortened. EBay's "eBayNow" service has been trying to promote a plan for some urban areas. Whenever you want to buy goods in local stores, wherever you are, eBay can deliver it to you in an hour. Inevitably, consumers may think that 24 hours a day, whenever they want anything, can be done. < /p >
< p > consumers can easily search many retailers and branded products and choose from them. This also promotes consumers to mature faster. Price sensitive consumers can search for the best price. Mature consumers can easily learn product characteristics and search for the best product configuration. < /p >
< p > retailers will not survive as consumers become more mature. However, if a brand understands consumers, can focus on consumer needs and provide an unparalleled brand shopping experience, such a brand will continue to flourish. < /p >