Promotion And Anti Season Sales In Shopping Malls

< p > < strong > summer < a href= > //www.sjfzxm.com/news/index_c.asp > dress > /a > promotion ahead of schedule < /strong > /p >

< p > summer has not arrived until the hottest days. Most of the clothing businesses began to play various kinds of discount and discount cards in large scale, but most of the promotional activities in previous years only started in August and September.

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< p > in several large shopping malls, clothing stores, specialty stores and all kinds of shop facades, sales promotions such as "full court discount", "loss at the expense of sale" and "how much to buy" can be seen everywhere.

30 percent off, 40 percent off...

70 percent off, 80 percent off, or even 90 percent off of the costumes are rare.

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< p > clothing and footwear that entered the "promotion season" in advance are not dominated by off-season or broken code samples. Most of them are newly listed or hot new ones, ranging from 30 percent off, 20 percent off to 80 percent off, 90 percent off, and at the same time, anti season promotions for winter wear, down clothing "a www.sjfzxm.com/news/index_c.asp" http:// www.sjfzxm.com/news/index_c.asp "discount < /a" are similar, but at this time in previous years, there was seldom such a low discount price.

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< p > anti strong > season promotions also played pretty well < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > anti season promotion card < /a > has also become a big way for businesses to attract consumers' eyeballs.

In addition to the discount sale of summer wear, many autumn and winter clothing such as sweaters, woolen coats and cotton clothes have joined the anti season sales force, attracting many consumers to choose "/p".

< p > related links: < /p >

< p > promotion time can be grasped from 3 cycles, usually divided into the promotion time of the day, the promotion time of the week and the promotion time of the month.

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< p > (1) promotion time < /p >

< p > promotion time in a day is usually divided into temporary promotion and time sales promotion (also called sales promotion).

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< p > because the situation is changing rapidly every day, the timing of sales promotion may occur at any time. Therefore, clothing stores must take relevant promotional measures in the shortest possible time to catch business opportunities and stimulate sales in the shortest time.

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< p > clothing chain stores open late, and the morning passenger flow is insufficient.

When the shop manager of Giordano store found that the number of customers per unit area was still insufficient before 11 o'clock in the morning, it would immediately start a promotion: quickly adjust the style of store music; send two or three salesmen to stand in front of the door to attract customers, and they clapped their hands rhythmically and shouted the promotional content all the time.

If it suddenly rains, it will leave the umbrella bed at the door.

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< p > if it is necessary to carry out the same product promotion at the same time every day, it is necessary to include it in the "daily routine promotion".

This is time sales promotion, also known as sales promotion.

For example, a restaurant chain has to make a fast food promotion at noon, while the night shift is a barbecue or midnight snack promotion.

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< p > (2) weeks promotion time < /p >

< p > promotion time in a week should be captured according to the characteristics of passenger flow or format.

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< p > for example, the "5+2" shop should aim at different promotions for 5 days of work day and 2 days of two-day weekend.

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< p > if it is necessary to promote the same products every weekend, it is necessary to include "weekly routine promotion".

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< p > (3) promotion time < /p >

< p > the promotion time of a month depends on the progress of the monthly single store operation plan.

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< p > for example, the performance of the first half of the month has not been completed by more than half, then it is necessary to start a staged promotion in the second half of the month. If the rainy season is expected to arrive in the second half of the month, then the first half of the month must be rushed ahead and early sales promotion.

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< p > according to the characteristics of different industries, the choice of monthly promotion time will be different.

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