H&M Plans To Launch Online Sales In China

Persson, chief executive of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > Hennes & Mauritz /a, is willing to bear higher cost to maintain the growth power of the Swedish retailer, including increasing investment in the Chinese market.

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Persson said in an interview Thursday that H&M is working on a series of "sensible" long-term investment plans, which will have an impact on short-term performance. "P", when the company announced its expected first quarter results, said in an interview.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/07/20140407074449_sj.JPG "/" < > > "

< p > for example, later this year, a href= "//www.sjfzxm.com/news/index_c.asp" > H&M < /a "will launch e-commerce business in China, aiming to boost the performance of the Chinese market.

At present, H&M has 228 stores in China.

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< p > besides establishing online business, H&M also introduced new businesses, such as &Other Stories accessories store, and introduced new concepts such as H&M Sport apparel product line.

Persson said the company is currently working on another brand, but has not disclosed details.

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< p > cultivating sustainable a href= "//www.sjfzxm.com/news/index_c.asp" > brand image < /a > also has to pay a price.

Persson said that even if the overall cotton price and some logistics costs are decreasing, the purchase of some specific materials, including organic cotton, has pushed up the cost of the company.

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At P, H&M still focuses on the growth of traditional businesses.

Its stores will grow at an annual rate of 10%-15%, and the company plans to open 375 new stores in 2013.

H&M is the world's second largest fashion apparel retailer after Inditex SA.

Inditex SA owns Zara and other brands.

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< p > related links: < /p >

< p > social media enables ordinary consumers to gather around the brand and form a community with common interests. Its activity and tightness depend on the performance of the social center, namely the brand.

In the regular operation of social platforms, the link between brands and consumers is content. H&m is capturing the hearts of consumers with sincerity.

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< p > clear demand, do what is good, rain and dew are evenly distributed.

Social media, of course, is a favorable platform for self presentation of brands, but blindly speaking to oneself is bound to lose heart.

The positioning of h&m is a popular fashion brand. At the same time, it is also aware that its consumers are a group of young people who are extremely sensitive to fashion. They are concerned about the fashion trends at all levels.

Therefore, h&m is not limited to the content of brand positioning, but also extends to every field of fashion.

Although the products sold around the world are basically the same, h&m takes care of the preferences of consumers in different regions on the social platform, creating various interesting topics, such as bicycle fashion, Broolyn's futuristic fashion and so on.

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< p > explosion spot exclusive material to satisfy users' curiosity.

What is the backstage of the fashion show, what interesting scenes behind the ads? These are the curious contents of fans. This is also the heavy welfare that h&m often brings to fans.

The release of these behind the scenes content can be seen as a lot of gains. On the one hand, it can be easily obtained and only needs a little attention to record. On the other hand, while satisfying the curiosity of users, it is also the re pmission of brand activities, so that users can have a comprehensive and in-depth understanding of brand names.

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