Italian Exhibitors Focus On Sino Italian Cooperation

The Italian Trade Commission (ICE) has organized more than 70 clothing Production enterprises participated in CHIC2014. The total number of brands exhibited by the Italian exhibition group exceeded 80, with more than 70 enterprises from different regions, including Lombardy, Veneto, Felivenia Julia, Piemonte, Liguria, Emilia Romagna, Tuscany, Lazio, Marche, Abruzzo, Campania and Pulia.

The Italian pavilion organized by the Italian Trade Commission is located in the W2 International Pavilion, show The area is 2340 square meters. In addition, the Italian exhibition area also has a fashion center. During the exhibition, five brand conferences will be arranged to show the clothing characteristics and styles of Italian exhibitors. Clothing for the exhibition includes men's and women's woven clothing, knitted clothing, fur clothing shoes Bags and various garment accessories, to a certain extent, represent the quality and design concepts and trends in the Italian garment industry today. The booth design and graphic logo of the Italian Trade Commission complement each other with the image of the booth. A large number of white and black lines are used. The white theme structure reflects and embeds symbols with national colors. In addition to the main structure of the exhibition area, the Italian Trade Commission used unique decoration and supporting devices for the categories of exhibits (men's clothing, women's clothing, children's clothing, knitted clothing, household clothing/beach clothing and accessories).

The consistent and enthusiastic participation of Italian exhibitors in CHIC shows their close attention to the growing Chinese market, and also shows that Italian enterprises have great interest in various forms of cooperation with their Chinese counterparts in the future. Lai Shiping, the chief representative of the Beijing office of the Italian Trade Commission and the general coordinator of China, said, "Italian clothing products are world-renowned for their unique design style, high-quality fabrics and processing, and have contributed to the development of China's clothing consumer market. Italy's clothing exports to China continue to expand, with an annual growth rate of about 10%. Especially in 2013, Italian clothing exports to China increased by 13%, with a total amount of 844 million US dollars, accounting for 18% of China's clothing imports. It is the largest source of clothing imports in China. "