Three Public Consumption New Deal To High-End Clothing Pressure Erdos Cashmere Products Performance Fell Steeply

< p > under the policy of "Combating Corruption and building a clean government and practicing frugality", the high-end market has been greatly affected. In this market, the a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" industry naturally can not escape this fate.

Yesterday, the cashmere leader, Erdos announced in 2013 that the new government's economic policy had a short-term impact on the high-end consumer goods market, and the cost of human resources increased. Cashmere products performed poorly last year, and realized operating income of 2 billion 405 million yuan, down 5.93% from the same period last year, an increase of 5.74% over the same period in 2012.

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< p > "after the new government took office, a more pragmatic economic development plan was formulated, and the growth target was reasonably reduced.

But in the short term, the adjustment of reform measures may bring some negative effects on the operation of enterprises, including the sale of high-end clothing and the decline of market demand for heavy chemical products.

Ordos said.

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< p > it is worth mentioning that in recent years, Erdos has frequently stepped up the high-end market. First, it launched the "1436" which is positioned as "China's top international brand". Then it was invited by heavy gold, and became the artistic director of Chanel in 1983, and the artistic director of Ordos, the famous a target= "_blank" href= "//www.sjfzxm.com/" in the international fashion industry.

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At that time, some industry commentaries said that cashmere is called fiber diamond. However, the low level operation and low price competition of Chinese cashmere enterprises have brought confusion to the market and belittled the value of cashmere. Therefore, the high-end brand of Ordos has been cited as an important measure to enhance the value and reshape the image of cashmere clothing in the eyes of P people.

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Less than 1436, after the unexpected encounter of high-end consumption and throttle shackles, not only did the P not become as popular as expected, its original product line was also facing the pressure of inventory, and some areas had thrown 50 percent off sale.

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< p > not only high-end consumption, Wang Linxiang, chairman of the board of directors of Erdos Group, also described the difficult situation of the cashmere industry in November last year. The price of the cashmere is rising and falling, and the problem of selling hard goods seriously dampened the enthusiasm of the farmers and herdsmen to raise sheep. The quality of Inner Mongolia cashmere continued to decline. Due to the rising rigidity of the cost and relatively high tax burden, the enterprises were burdened with heavy burden and could not sustain sustainable development; brand promotion, channel construction, product development and technological innovation were not enough enough.

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In addition, Ordos also disclosed in its earnings report that China is a large garment producing country with huge production capacity, while the supply of natural fibers represented by cashmere is limited. Manufacturing enterprises are often squeezed by two aspects of raw material supply and market sales. In recent years, the appreciation of the people's currency and the rise of labor costs have also brought serious negative effects on the garment industry. "P"

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