Emerald Green, Please Move Away From 2014, Lan Huazi.

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< p > Chevrolet < /p >

< p > > a href= "http://sjfzxm.com/news/index_cj.as" > Chevrolet < /a > (Chevrolet) is also following the purple red tide. In its 2014 Sonic models, the limited edition color "metal deep magenta violet" is adopted.

Wait and see. Next year, this bright and vivid tone will appear on everything from wool cardigan to coffee maker.

It is vigorous and eye catching. Its color is also warm enough for most skin types, so it is naturally suitable for nail polish and lip gloss.

Cai Tun executives said that the color is exquisite and bold, and it will remind people of creativity and ingenuity, which may attract customers who are fashionable and proficient in technology at the age of more than 20 and more than 30.

This color is also in sharp contrast to the popular color "a href=" http://sjfzxm.com/news/index_cj.as, "emerald green < /a", which was put forward by CAITONG in 2013.

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< p > in an era when everything is integrated into fashion, "a href=" http://sjfzxm.com/news/index_cj.as "Cai Tong" /a promotes "annual color".

Nowadays, no frills, length cuts or jeans washing methods are available. Will there be such things as main colors? < /p >

Neiman Markus, fashion director of fashion department store, < a href= "http://sjfzxm.com/news/index_cj.as" > < /a Neiman > (Neiman Marcus), Ken Downing (Ken Downing), said: "of course, there is a" main color "in spring, and it is pink." P "

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< p > Downing did not cooperate with Cai Tong to select < a href= "http://sjfzxm.com/news/index_cj.as" > year color < /a >.

But he said violet and purple fashion and accessories have been selling fast in Neiman Markus, making these tones the best seller of all stores.

As the holiday series and spring series began to appear on the market, the color of fashion became more tender.

He said: "women who keep up with fashion want to wear fashionable colors, and pink is popular color."

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"P" > Prada (Prada), < a href= "http://sjfzxm.com/news/index_cj.as" > Chanel < /a > (Chanel) and Dior (Dior) 2014 spring fashion series T show shows a large number of pink and purple fashion, and all these brands often affect other fashion designers.

Cai Tong will pay close attention to these T shows in offering color cards business and providing advice to all walks of life from car to home decoration.

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< p > CAITONG is a subsidiary of Danaher Corp., a Washington based company. Every year it surveys graphic designers, industrial designers, fashion designers and other designers, manufacturers and retailers all over the world, asking what colors they plan to adopt in the coming few seasons.

Subsequently, a color committee composed of Cai Tong executives and customers will be selected according to the survey results, the sales of color cards and the opinions of experts.

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< p > picture: in the past ten years, the annual < a href= "http://sjfzxm.com/news/index_cj.as" > popular color < /a > to CAITONG announce its annual color, the design for the coming year is already in preparation.

However, considering that the company can reach the inside story, which is equivalent to the cheat sheet from the fashion leader, its choice is always very accurate.

For example, it turns out that emerald green is indeed the hot color of last year, and the same is true of the tangerine orange, which was named "Tango orange" the year before.

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< p > this year, Cai Tong feels that the best match with its warm color is "< a href=" http://sjfzxm.com/news/index_cj.as > bright orchid purple < /a >, which is between "iris blue" and "spring crocus purple" in its color guide.

In addition, the tonal purple is also showing an upward trend. The American paint company Xuan Wei (Sherwin-Williams) has announced its < a href= "http://sjfzxm.com/news/index_cj.as" > Color < /a > purple violet, known as "unique purplish red" (exclusive plum).

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< p > household products, cosmetics and packaging products have begun to show people with brilliant orchids.

Keurig, a coffee maker in Burlington, Vermont, uses this color on the $99 "super mini" coffee machine that will be launched in early February.

This coffee maker is the smallest product of the company and can produce a cup of coffee every time.

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< p > before putting into these colorful coffee machines, Keurig tested the response of customers and buyers of large retailers to samples.

David Sachs, the company's senior vice president of hot drinks systems, said that testers would ask them how they feel about using this color to hedge their cooking machines and whether they can use it for three years or more, which is also a more practical appliance for kitchen appliances. David Sachs,

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< p > bright orchid purple is feminine, so it may be more popular with women.

Urban Outfitters used this color in a sheet, and the tableware of Anna Weatherley also used this tone.

For men, it is a bold color.

Those who are adventurous may try this tonal T-shirt -- pure or printed pattern -- and the more timid people may only use this kind of tonal on ties and socks.

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However, Keurig still expects the color coffee function to be popular among men and women aged more than 20 and more than 30, who tend to be more open-minded about the fashion issues ranging from toenail oil to pink filter pots.

Sax said it will also attract people interested in fashion and interior decoration.

These customers happen to be the target of Keurig marketing.

He pointed out: "according to the feedback from customers, we have high expectations for the brilliant orchid purple."

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< p > French cosmetic giant "a href=" http://sjfzxm.com/news/index_cj.as "/a" (Sephora) has considered using bright orchid purple as a hair dye color, but eventually gave up, and decided to use it only in lip gloss, blush, nail polish and eye shadow products.

Margarita Arriagata, chief business officer of the company, said the color is consistent with the rising romantic trend.

She said, "it is the perfect color of nail polish.

And we have tried the lipstick on every skin color. It simply doesn't match. "

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > Old Navy < /a > will be in June and July next year will be bright blue purple purple top and skirt to each store.

The color hit the sweet spot of fashion, appeared in a series of high fashion series, and won't attract fashion only because it was too challenging.

"Together with our customers, we are always looking for a trend of wide appeal," says Jill Stanton, executive vice president of product and design at Old Navy.

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< p > CAITONG often chooses red or blue tones to draw the stop colors.

Warm colors can attract people's eyeballs, which is what marketers expect.

People may pass by a beige bathroom carpet without thinking, and a bright purple carpet will look back.

Cai Tong chooses different colors every year because it wants them to be fresh.

The resplendent orchid purple is in the opposite position with last year's emerald green in the color wheel.

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< p > color consultant of many brands < a href= "http://sjfzxm.com/news/index_cj.as" > Leatlis Eisman < /a > (Leatrice Eiseman): "for the market, this is a good thing."

Eisman is also a color consultant of CAITONG and presided over the annual color search work of the company.

She thinks that emerald green and bright orchid purple are actually very good looking, but the latter is very different from the former, so it may encourage consumers to go out and buy the colors to keep up with the trend.

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< p > Eisman quickly pointed out that the unusual collocation is very popular nowadays.

She said that now is a new era of color. People's clothes and even kitchen appliances are no longer the same. The bright orchid purple can appear on the table with the turquoise and other colors of 2010.

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"P," she added, "our purpose is not to impose arbitrary colors on everyone.

We are far from the last century 70s when the regulations a href= "http://sjfzxm.com/news/index_cj.as" > purple < /a > fashionable color. "

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