Ma Tiannu'S Founder'S Innovative Approach: The Clothing Industry Needs "Apple Innovation".

< p > 1994, Wu Suiping and his wife Huang Yichun founded a target= "_blank" href= "//www.sjfzxm.com/", "clothing /a" franchised chain enterprise, and embarked on the brand road, "the former mode is the factory after the shop."

There has been a great turn in the development of Ma Tien slave in 2005 and 2006.

"At that time felt that the operation was a bit difficult."

Wu Suiping said that he had always been invited by the Taiwan master and felt that he wanted to go to the West for better design. In 2005, he began to cooperate with the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "in Milan, Italy.

At the same time, the group began to bid farewell to the old mode of enterprise operation, and opened the road of professional and modern enterprise pformation.

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In 2007, Ma Tiannu's new clothes went on sale, and the price increased by 60%. This seemingly risky behavior of others has made Ma Tiannu an unprecedented success, thus becoming a first-line brand in China. P

In 2010, Ma Tian Nu launched its top brand, Adan, to become the pronoun of Chinese advanced custom clothes.

At present, he has owned about 400 stores nationwide, and has a large garment production base in Shenzhen Sai rabbit digital science and Technology Park, covering an area of more than 28000 square meters.

"Ma's goal is to become China's top company and top brand and become the first brand of Chinese women's wear."

Wu Suiping said.

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< p > < strong > the way of innovation. Dress design requires "setting things for people", < /strong > < /p >

< p > talking about brand, Wu Suiping thinks Chanel is an example.

In his view, the clothing brand relies on the marketing of goods to obtain the survival space called the company brand. The real clothing brand must be the designer brand. To be a real designer brand, we must gradually become a brand name and culture like the famous French brand Chanel, so that others can not copy and imitate. "Ma Tian Ni is a senior high school student, Chanel is a graduate student and a doctoral student."

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< p > for this reason, he thinks that some industries are "people who set things up", but the creative industries such as "a target=" _blank "href=" //www.sjfzxm.com/ "brand clothing" /a "are" people set things ".

It is for this reason that when he was keenly aware of the gradual consumption mainstream of post-80s consumers needed to launch new brands, he returned to Canada and Italy after studying abroad, and once returned to Milan after the return of his daughter, who had worked in the world's top brand design company, to launch the new brand "KODICE".

In his view, KODICE brand and other brands are not the relationship between Lexus and other TOYOTA brand, but the relationship between apple and other mobile phone brands.

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< p > "do not think that the clothing industry is a traditional industry, there is no innovation."

Wu Suiping believes that the clothing industry is also a creative design industry, and it needs innovation. "I think the innovation of clothing needs to start from the details. After repeated accumulation of subtle differences, the details of innovation will become the overall style innovation."

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< p > < strong > operation of "oil saving lamp will definitely smoke" < /strong > /p >

< p > "employees are the biggest wealth of enterprises."

On the first floor of the office building, there is a staff cultural activity center with jumper and other equipment. The company also offers yoga classes, taekwondo and other fitness courses for its employees.

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< p > Wu said that an enterprise should have five kinds of consciousness: brand consciousness, competition consciousness, management consciousness, cost consciousness and crisis consciousness.

Among them, cost consciousness is not always a kind of operation cost that people often understand to save cost, including manpower cost. "Oil saving lamps must be smoky. What I call cost consciousness includes waste control, including preferential treatment for excellent employees and professionals."

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< p > at present, there are many experienced employees in the company.

"To do a good dress requires experience. The more handmade it is, the more valuable it is. If it is not better for employees, how can they make a good a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a > come out?" Wu Suiping said, "/p".

Wu Suiping P often pfers his business philosophy to the distributors of the company. Every time he opens a distributor, he will send some books to the customers, such as "how to bring a team together" and so on.

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< p > the road of brand development is difficult and requires sharp market sense. This is also a key factor for the development of enterprises.

In an interview with reporters, Wu Suiping took the initiative to talk about the just concluded the third Plenary Session of the 18th CPC Central Committee of the party. "This plenary session may change some of the inherent views and cognition of these twenty or thirty years, and I am very excited and excited about the discussion of the market and private enterprises. This will be a great opportunity."

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