How Does The Development Trend Of Flash Buying Affect Apparel E-Commerce Enterprises?

Today, e-commerce is in full bloom. In order not to lag behind on the high-speed road of e-commerce, various e-commerce platforms have made every effort. In this market competition for future consumption channels, clothing How can e-commerce enterprises use different e-commerce platforms to build brands, expand markets and develop rapidly? From October 26th to 27th spin In the clothing e-commerce hall, a series of activities with the theme of "online gathering of the present, dream of the future" will be held in conjunction with Jingdong Mall, No. 1 Mall, Lefeng.com and Jushang.com, to open a broader e-commerce channel for Hangzhou clothing e-commerce enterprises in the form of forums, salons, etc., and solve the current difficulties for clothing enterprises to jointly explore future development. As the "e-commerce capital of China", Hangzhou has unique advantages in the development of e-commerce industry, and in 2012, the "12th Five Year Plan" for the Development of E-commerce in Hangzhou was issued; As the birthplace of "Hangzhou style women's wear", silk and women's wear have always been Hangzhou's traditional competitive industries, which have been strongly supported by the Hangzhou Municipal Government. Is the traditional clothing industry encountering bottlenecks or sparks when encountering new e-commerce channels? Only by jointly exploring the "win-win way" can we usher in the golden period of the development of apparel e-commerce enterprises.

The textile and clothing e-commerce hall series activities are hosted by Hangzhou Economic and Information Commission, and undertaken by Hangzhou Textile and Clothing E-commerce Industry Association. Relying on Hangzhou apparel e-commerce industry and taking serving Hangzhou apparel e-commerce enterprises as its own responsibility, the Association is committed to helping Hangzhou apparel enterprises develop in e-commerce channels and building bridges between the government, platform merchants, brand merchants and third parties. At the site of the e-commerce pavilion, there is a three-dimensional fitting system brought by Shanghai Heying Electromechanical Technology Co., Ltd. This world advanced technology enables people to try on new clothes 360 degrees without taking off clothes, which solves the problem of online clothing sales that cannot be fitted. Interested citizens can go to the third floor of Hall 3 for on-site experience.

It is reported that after this series of e-commerce activities, the Association will also organize some member enterprises to go abroad to investigate the operation and development of e-commerce enterprises, and help Hangzhou apparel e-commerce enterprises learn from the world's advanced experience.

In two days, the Association, together with various e-commerce platforms, will discuss "win-win" with brand enterprises in their respective fields. Jingdong Mall will lead garment enterprises to "walk into the background of Jingdong" and deeply explore the cooperation mode between brands and Jingdong. Store 1 used its own development experience to teach the secret of "overtaking at curves" on the spot and explore how to use the late mover advantage to surpass competitors. Lefeng, through its own marketing strengths, guides garment enterprises to use the current national hot talent selection activities to "select talent and ignite popularity". Jushang has brought a new concept of "flash purchase". What is flash purchase? How will the development trend of flash purchase affect apparel e-commerce enterprises? The scene will be revealed one by one.