The Dispute Between Adidas And Adi King Looks At The Cottage Cottage.

< p > according to media reports, Adi Wang has been on the Internet for a while. The product of the "a href=" //www.sjfzxm.com/ "sports goods < /a" has won a number of fans on the Internet even because of the strong flavor of the Shanzhai. But it is precisely because the commercial standard is too Shanzhai that Adi Wang finally went to court with the Adidas company of the United States in August 2008. < /p >
After 5 years of confrontation, the dispute between the two companies ended in P. Adidas has just confirmed that the two sides have reached a settlement. Quanzhou ADI sporting goods (China) Limited will no longer have a "ADI" trademark. The name of Adi Wang and its English trademark Adivon are still owned by Quanzhou. As for other contents of the settlement agreement, it becomes a trade secret. Neither company is allowed to disclose it. < /p >
Less than P, it is worth noting that although Adidas is a world-famous sporting goods "a href=" //www.sjfzxm.com/ "brand" /a ", it has never won a lawsuit in the protracted war with Adi Wang. Instead of being born by Adidas, Adi Wang began to consider the brand problem in the process of development and gradually transform the lifestyle products. < /p >
< p > is also known as the cottage brand. Jordan, China's sports brand, has been sued by American basketball star Jordan. The relevant lawsuit has not yet ended. Will the reconciliation of Adi Wang and Adidas provide a viable option for the two Jordan to settle disputes? < /p >
< p > < < a > href= > //www.sjfzxm.com/ > > < /a > > economic commentator and Famous Brand Strategist Li Guangdou, to comment on this topic. < /p >
P and Adidas finally reached a settlement after 5 years of dispute. Although the settlement agreement is confidential, Adidas Wong still keeps the company's name and the English trademark of Adivon, according to Adidas's announcement. How do we see this result? < /p >
< p > Li Guangdou: I think Adi Wang should have picked up a treasure, though it can not be used in the name of Adi Wang, but the English name of Adivon, which the consumer knows well, can still be used, which is the biggest difficulty for it. < /p >
< p > for Adidas, it is also the last thing it faced with the protection of intellectual property rights in China, and achieved partial victory, but it did not kill it. Business negotiation is a compromise. < /p >
< p > if we look at the type of products, will the two still have a chance to fight in the future? < /p >
< p > Li Guangdou: the reason why Adidas appears to be more generous may not put Adivon in the eye. It may feel that the location of the goods is different. I do not think that the king of ADI will pose a real threat to Adidas. I think Adidas is showing mercy this time. < /p >
< p > the lawsuit of Jordan sports and American basketball star Jordan has not yet come to an end. Can the reconciliation between Adi Wang and Adidas also appear between Jordan sports and Jordan? < /p >
< p > Li Guangdou: I am not optimistic, because for Jordan, the biggest intellectual property is Air Jordan flying Jordan. If Jordan sports wants to retain Jordan such a name, it may not be acceptable to both sides. This lawsuit is not meaningful for Jordan and Jordan sports. < /p >
< p > the way out for China's Shanzhai brand is not, nor is it a matter of starting a new business, or facing a very awkward situation. Their mood must be "why do we need to know now?" < /p >
< p > a sports brand called Iverson seems to be representative. In September last year, Iverson brand signed the same name as NBA star Alan Everson, signing a contract fee of 3 million to 4 million per year. This is not a "successful ticket replacement". Is it worth learning? < /p >
< p > Li Guangdou: This is to buy tickets first after getting on the train. Maybe for Iverson, anyway, this name has been registered by others. It doesn't matter if you pick up three or four hundred years. But I think this way is a kind of accidental or special case, which will not be imitated by all enterprises. Chinese entrepreneurs still have great opportunism. < /p >
< p > but there is a stage problem, for example, in the survival stage, thinking is how to survive, this stage may be unscrupulous. When we grow up and survive and develop again, we will find that this unscrupulous way has to pay a price. < /p >
< p > Li Guangdou: business competition must follow the basic rules of the game, not the first is survival, survival also has the principle of survival, just like the war will sacrifice the life, the enterprise has survived, also has not survived, can not survive to do anything by fair means or foul. The so-called Shanzhai is not good. The largest clothing enterprise in the world is a Shanzhai enterprise, ZARA. It has surpassed the largest clothing brand in the world -- GAP of the United States, with a turnover of over 100 billion, but it is a creative Shanzhai, such as turning the world famous brand rich handsome into cock silk, all pulling down the altar, turning the fashion into everyone, instead, it has won the consumer's love, which we call creative destruction. ZARA itself also has intellectual property rights. Although ZARA pays huge amounts of compensation every year, the brand is built, which may be related to Spain itself as a pirate country. It has a strong piracy spirit. < /p >