Long Waist Ridge Fur Industry Chain Is Becoming More And More Complete Cluster Is Forming.

< p > recently, Su Chaoying, director of China's "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "association, Nie Yumei, executive deputy secretary general, Xie Lian, director of the consumer products division of the Ministry of industry and information technology, and Zhang Ping, deputy director of the Trademark Office of the State Administration for Industry and commerce, accompanied by Wang Jianxin, director of Guangdong Leather Association, conducted a field inspection of the Long Yao Ling fur industrial base in Baiyun District.

During the inspection, the delegation agreed that Chang Yao Ling's industry has distinct advantages, strong technical strength and capacity, and has good prospects for development.

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Chen Haiping, the chairman of leather goods daily, accompanied the visit to Yun Sheng fur. The inspection was conducted by Chen Zhiji, vice mayor of Zhong Luo Tan Town, director of the village committee of Zhong Ling Town, Baiyun District, Guangzhou, chairman of the village committee of Xiao Ling village, Lin Runsheng, branch secretary of Guangzhou Baiyun District, Wei Fulin, executive vice chairman Huang Dehua, Secretary General Zhou Zhishen, chairman of leather goods business newspaper, editor in chief, and < a target= "_blank" href= "//www.sjfzxm.com/" > "clothing /a" > editor in chief of commercial newspaper, accompanied by Guangzhou Baiyun international fur trading center, Guangzhou run Sen Fur Garment Co., Ltd., Guangzhou Baiyun District Fur Association. < p > Zhou Wenji, director of Changyao Ling village committee.

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< p > < strong > fine workmanship, multiple strength brands < /strong > /p >

< p > since 1978, the first port owned fur enterprise settled in Baiyun District of Guangzhou City, after more than 30 years of struggle, Baiyun District has formed a huge fur industry group and influential brand of "Baiyun fur".

According to Zhou Wenji, director of the village committee of the waist Ling village in the town of Zhong Luo Tan, Baiyun District, Guangzhou, there are more than 1000 enterprises engaged in professional fur processing and more than 20 thousand of the employees in changwaaling village. Among them, the annual output of mink garments accounts for 80% of the national market, and 50 thousand of the mink garments are made, with an annual production value of 3 billion yuan.

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< p > when inspecting fur trading center, Su Chaoying, director of China's a href= "//www.sjfzxm.com/news/index_c.asp" > Leather Association < /a >, was praised by Guangzhou vice chairman of the Fur Association of Guangzhou Baiyun District and Huang de Edward, chairman of href= Trade Development Co., Ltd..

Zhang Ping, deputy director of the Trademark Office of the State Administration for Industry and commerce, also said that trademark registration is actually a way to ensure intellectual property rights protection. It is imperative to do so! < /p >

< p > in fact, in addition to the "La Di Ya", Chang waaling village has also emerged in recent years, such as Guangzhou run Sen Fur Garment Co., Ltd., Guangzhou Guan Feng Garments Co., Ltd., Guangzhou Guangying Fur Clothing Co., Ltd., Guangzhou City, Guangzhou, and Luo Lisi, Yali Li, O Mali Wei, Mike Dan Lu, Catherina Yim legend and dozens of enterprises and brands.

It also attracts: Robert, GME, Royal violet, Carvey, Xue Dongni, Paris Grammy and other famous Hongkong and domestic brands.

According to Huang Dehua, the quality of fur products of long waist ridge is basically better than that of other products. The retail price of fur products from long waist ridge is higher than that of other places.

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< p > < strong > the industrial chain is becoming more and more complete and the cluster is forming < /strong > < /p >.

< p > for the achievements of the Long Yao Ling Village fur industry base, Chen Zhiji, deputy mayor of Zhong Luo Tan Town, Baiyun District, Guangzhou, said: "this is just a new starting point, and our development has great stamina!" < /p >

< p > it is understood that although Chang Yao Ling is an important national "a href=" //www.sjfzxm.com/news/index_c.asp "fur production base" /a ", but compared to Zhejiang Haining, Hebei Suning, Hebei Xinji and Liaoning" two fort "and other places, but a little" hidden in the boudoir nobody knows ".

In this regard, Zhou Wenji said that the Long Yao Ling fur production base urgently needed to create regional brands, and no matter how strong a single brand was.

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< p > Chen Zhiji said that from the initial stage of reform and opening to the outside world to introduce a fur business in Hongkong, Chang Yao Ling village has gone through 1978-1992 years of industrial explosive development, accumulated good technical strength and production capacity, and has a congenital industrial advantage. In 2006, a series of work after the founding of Guangzhou Baiyun District Fur Association had further promoted the development of the fur industry of Chang Yao Ling.

Chen Zhiji said that now is the opportunity for development, it is time to build Chang wair Ling into "China fur name village"! < /p >

< p > it is understood that in the past, the development of fur industry in the long loin ridge has been developing rapidly, and there have been problems such as heavy production, light design, heavy product, light brand, heavy production and light marketing. This has seriously restricted the development and upgrading of the industry. However, since the establishment of the Fur Association of Baiyun District in Guangzhou, we have been working hard to build a complete fur industry chain which integrates raw material supply, product design, production and processing, and sales services.

对此，皮具商报社社长陈海平指出：近年来江浙、福建等地的时尚产业企业重视对品牌的打造以及投入，因此获得了高附加值的回报，而广东时尚产业总体上对于品牌推广的力度有待提升，在这个消费者日益重视品牌知名度与美誉度的年代，“酒香不怕巷子深”的观点已经不符合时代发展需求，“海宁皮革城”在国内的迅猛发展就是很好的例子;广东的服装、皮具、＜a target="_blank" href="//www.sjfzxm.com/"＞鞋＜/a＞业等时尚企业在产品的生产制造、设计款式上依然有比较强的竞争力，只要重视品牌推广与投入，必然“如虎添翼”，推动广东时尚产业在国内市场的拓展;广东的裘皮行业届时可借助广州白云国际裘皮交易中心这个互动的交流合作平台，努力提升产品的开发能力，推动“长腰岭裘皮”由“加工”向“创新”转型，构建国际性的交易展览以及信息交流平台，打

We must create truly competitive industrial cluster brand and regional economic brand.

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< p > > related reports < /p >

< p > Guangzhou Baiyun international fur trading center: Guangzhou fur industry brand upgrade pformation "catalyst" < /p >

< p > Guangzhou Baiyun international fur trading center, located in Baiyun District, Guangzhou, China.

The project covers an area of 40 mu, and the main building of the trading center is 18 thousand square meters.

More than 300 businessmen, dozens of well-known brands stationed.

Has become the first source of fur market in the country, attracting all parts of the country and the world's merchants to purchase.

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< p > next, we will add 200 million yuan to the center to expand and upgrade, and build a 100 thousand square meter large fur carrier.

After completion, Baiyun international fur trading center will become the largest trading center of fur clothing, leather goods and bags, fashion boutique wholesale and retail exhibition and exhibition in Southern China.

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< p > according to Lin Runsheng, Guangzhou Baiyun international fur trading center will rely on the largest fur production base in Southern China, and strive to build a complete fur industry chain, and upgrade it to the largest and most professional fur trading center in Southern China, and the main supply base of fur clothing nationwide.

Taking full advantage of the regional advantages located in Guangzhou and adjacent to Hong Kong and Macao, and making use of the industrial foundation of clothing province and the cultural heritage of the Millennium merchants, we are committed to building China's "a href=" //www.sjfzxm.com/news/index_c.asp "fur name village" /a, Guangdong Guangdong fur industry base and the largest fur industry cluster in South China.

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< p > < strong > industrial upgrading requires regional brand to go ahead < /strong > /p >

< p > the experts of the delegation actively advised "the future construction of the long waist ridge < a href=" //www.sjfzxm.com > fur industry < /a > base < /p >

< p > > the fur industry of Zhong Ling village, the town of Zhong Luo Tan, Baiyun District, Guangzhou has been flourishing, but has never been well known. After visiting the Guangzhou Baiyun (International) fur trading center and Guangzhou run Sen Fur Garment Co., Ltd., the leaders of Zhong Luo Tan and Changyao Ling village in Baiyun District of Guangzhou city and the elite of the Fur Association of Guangzhou Baiyun District, and the expert inspection group in the village conference room, have actively discussed and exchanged the future development of the fur industry base of Changyao Ling village.

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< p > participants agreed that to build Guangzhou's long waist ridge into "China fur famous village and build Guangdong and Hong Kong fur industry base", the government and association should take the lead. Regional brands should go ahead and register the "Chang Yao Ling fur" collective trademark, and seize the commanding height of the brand in policy, law and intellectual property rights.

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P > < strong > construction of regional brand to strengthen industrial communication < /strong > < /p >

< p > Su Chaoying, director of the China Leather Association, pointed out that the fur of Chang Yao Ling village has many advantages. First, the industry is very concentrated, and the industrial chain is becoming more and more perfect. In addition, the government's determination to develop the industry is very large, and there are many industrial and technical workers and other industrial foundations to support it.

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< p > but Su Chaoying also pointed out that China's mink industry has developed to a certain stage. In the face of the new economic development situation, we need further pformation and upgrading, including building regional brands.

Su Chaoying pointed out that many industries in Guangdong have done well but have not formed a large market because of the lack of awareness of regional brand building.

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For this reason, Su Chaoying put forward four suggestions for development: first, vigorously build regional brands, and strengthen the publicity of regional brands in the whole country. P

Two is to strengthen industrial communication, including participation in various industry meetings and industry activities, through activities to strengthen information exchange and communication.

Three, we should cultivate a number of leading enterprises through the regional brand construction to drive the development of regional industries upward.

Four, we need more support from the government, including conducting trade activities on the basis of big trading markets and conducting in-depth exchanges and exchanges.

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< p > the Fur Association of Baiyun District of Guangzhou has also profoundly recognized the importance of building regional brand externally.

It is reported that the Association recently presented its member enterprises to China (Guangzhou), "a href=" //www.sjfzxm.com/news/ "fur fur Expo" /a ", showing the brand strength and regional image.

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< p > < strong > registered "Chang Ling Ling fur" collective trademark < /strong > < /p >.

At P, Zhang Ping, deputy director of the Trademark Office of the State Administration for Industry and commerce, also gave advice on regional brand building from a legal point of view.

She pointed out that the brand grew from small to large, and today it needs more legal means to protect it.

She suggested that the establishment of regional brands can first register collective trademarks for the joint use of all enterprises and brands in the industrial base, which can not only play a protective role from the legal level to the region, but also facilitate the overall publicity and promotion of regional brands.

"Clenching a fist, publicity to the consumer recognition, more effective."

Zhang Ping thinks.

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< p > for this, Wang Jianxin, director of Guangdong Leather Association, also agrees with him. For example, Huidong's < a href= "//www.sjfzxm.com/news/" > shoes industry < /a > Zhuji socks industry are all collective trademarks. Guangzhou Baiyun Fur Association can also apply for trademark in the name of association, which will play a positive role in promoting regional brand construction.

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