Civilian Price Will Become The Trend Of Garment Industry In The Future.

I remember that the chief executive of VIC has said that UNIQLO and ZARA have the same channel of self operation and high cost performance. clothing The brand insists on these two points, so the civilian price must be the trend of the garment industry in the future.

Reality verifies the correctness of this sentence. There are new moves from UNIQLO's parent company, Japan's fast retailing company. It is reported that another fast fashion brand GU, fast retailing, plans to open stores in overseas markets outside Japan in 2013 ~2014.

It is reported that GU will expand its overseas market in the past two years to expand the global influence of this brand, and Asian countries including China, Europe and the United States will all be the destinations for their opening. And since the introduction of 990 yen parity jeans for the Japanese market in the spring of 2009, the price strategy of GU has been based on the yen of 990 yen, GU.

A source close to the top GU told the media that Japan Clothes & Accessories The retail brand GU will enter China in August of this year, and the first store will also be opened in Shanghai in August. Relative to UNIQLO, GU is about 30% cheaper on price.

According to Zhu Qinghua, a light industry researcher at CIC, according to the "parity card" that has been lit up by overseas brands, the high-end clothing industry is now gradually saturated, while the low-end market and the civilian market have broad market space. In addition, due to the overall economic downturn in recent years and the decline in consumption capacity, the development of clothing industry to the low end and the civilian market will help improve business conditions, expand the living space of the garment industry, meet the diverse needs of consumers, and promote the multi-level development of the industry.

Regarding this, the relevant person in charge of VIC believes that the future clothing industry will be polarized: one is the luxury economy representing the spiritual leader, and the other is the civilian economy represented by the fast fashion.

It's not easy to talk about parity.

Overseas clothing brands have entered the domestic market on the parity route, Zhu Qinghua told reporters that higher prices can not be effectively digested by the mass market, and the clothing industry needs to make greater changes in the price of civilians. high quality Clothing brand It can take advantage of its scale advantage to seize more low-end market share, and make up for losses caused by price reduction through the increase of sales volume, so as to enhance the overall economic benefits of enterprises.

But it is hard to get a fair price card. It is understood that the cost of manufacturing in China is rising year by year. It is the biggest part of the cost structure. Many suppliers have moved their factories to Southeast Asia. This has forced many local businesses to go far and make clothes in low cost countries such as Bangladesh and Kampuchea. This demand comes not only from branding, but also from manufacturing.

According to the data released by China Apparel Association, the number of garment exports in China has been negative for 13 consecutive months. Last January ~9 months, the sales revenue of 14328 large scale enterprises in China increased from 13% at the beginning of the year to 10%, lower than the average level in the past two years, and the profit rate dropped from 6% at the beginning of the year to 5.09%. At present, the number of deficit enterprises has reached 16.32% in Enterprises above designated size.

Xiao Yujing, general manager of Zhongshan Liancheng Clothing Co., Ltd. disclosed to the author: "in Vietnam and Kampuchea, the wages of workers only account for 1/4 or 1/5. For example, we workers in 2000 yuan and a month, they only have 400 yuan ~500 yuan, so we are very difficult to compete with them on the labor price.

Xiao Yujing also told reporters that the price advantage of clothing materials in Southeast Asian countries is also very obvious. Now the domestic cotton is about 19800 yuan / ton, which is 4000 yuan more than ~4500 yuan per ton of imported cotton. The cotton used by these garment enterprises in Southeast Asian countries is these imported cotton. Xiao Yujing is also ready to set up factories in Southeast Asian countries with several other garment enterprises.