Electricity Supplier Double 11 Days Volume Sales Sequelae Burst: Returns Refund Rate Higher

< p style= "text-align: center" > img border= "0" alt= "electricity supplier double 11 days volume sales sequelae burst: return refund rate higher" align= "center" src= "/uploadimages/201212/08/2012120809315140003.jpg" / > < > >

< p > the "price war" mode on which the electricity supplier depends has begun to show its drawbacks.

Reporters yesterday log on to a href= "http://sjfzxm.com/news/index_f.asp" > Dangdang < /a >, Cuba, and many other e-commerce sites found that the past November sales promotion activities, the number of consumption problems surged.

According to statistics, over 8000 complaints were made by e-commerce last month, and nearly half came from the shopping problems of "double 11" websites.

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< p > in the past "double 11", Tmall official flagship store, < a href= "http://sjfzxm.com/news/index_h.asp" > Jack Jones < /a >, camel outdoors and all friends home, has become the biggest winner of the day by virtue of its sales of over 100 million yuan, but the aftermath of its billion dollar carnival is not satisfactory.

According to Tmall business information, as of yesterday's press release, the three "double 11" billion dollar shops refund rates were 9.43%, 19.57% and 35.97%, of which all friends home refund rate than the average value of the industry 7.5 times.

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< p > according to people familiar with the matter, although the rate of refund is also higher, the reasons for the three shops are different.

"From the analysis of the reasons for the refund, camel outdoor and Jack Jones are mainly" sellers no reason to refund ", which is mainly due to the impulse buying of buyers. This shows Tmall's" double 11 "after-sales service is also able to keep up with consumers' demands from another angle. The main reason for refund is the" no receipt of goods ", accounting for up to 85%.

Yesterday, reporters learned that the reasons for the high rate of refund for all friends were many, mainly because of the particularity of their large household products, such as the commodity is not in the distribution area, the consumers need to customize the time after purchase, but they are unwilling to wait, advance the sale of the goods, return the deposit and return the difference.

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< p > except for Tmall, reporters yesterday entered the major e-commerce platforms and found that many of the businessmen who participated in the "double 11" promotion were suffering from sequelae.

"Double 11", the brand in a number of open platform stores welcome return tide, "a lot of buyers impulsive buying signs are very obvious, a" a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > may take different numbers, color, after the end of the 'double 11' activity will not be returned, which also directly affects the efficiency of our customer service team to solve user problems. "

According to statistics released by China Electronic Commerce Research Center, e-commerce complaints and rights protection public service platform received 8160 complaints from e-commerce last month, of which about 54.3% of complaints came from the "double 11" shopping problem.

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An Shihui, co-founder of Ruijin P, believes that one of the main reasons behind the high rate of refund is that the main theme of brand promotion is to clean up inventory, which is difficult to match with consumer expectations in terms of product quality and packaging.

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