The Current Situation Of European And American Businessmen Is Relatively Cold.

On the 18 day of the fourth day, reporters interviewed in the exhibition hall in recent days found that under the severe grim situation of the foreign trade situation, the situation of European and American businessmen in the Canton Fair was relatively cold.

"This time, we feel much better than the spring fair this year. By the 17 th, we have reached more than 400 customers who have had cooperative intentions. We hope that this figure can be doubled."

Zhao Yunshan, deputy general manager of Guangdong iron general anti-theft equipment Co., Ltd., said that there were fewer negotiations between the European Union and the European Union.

Customers in emerging market regions such as South America.

Liu Fujin, Minister of international marketing of Guangdong Vanward company, also said that the scale of the European and American markets is very rare now, but the order from the emerging market is exciting and the growth rate even exceeds two digits.

"I feel like wearing it in summer.

"Zhao Yunshan described the chill in the European and American markets as a result of this impact. The 20 year old professional foreign trade enterprise in the field of automotive safety has been hit. In the first half of this year, the foreign trade of the company has seen a slight decrease of 15% of its exports. By strengthening the research and development of new industries and the promotion of emerging markets, the export situation has obviously changed in September.

According to the latest official data from the Canton Fair, as of October 17th, the number of overseas purchasers from the Canton Fair was 82311, of which 45470 were from Asia, accounting for half of the total number of merchants from Asia. According to the national and regional calculations, there were only 746 merchants from Germany, 987 from the United Kingdom, 1039 from France, and 3420 from the United States, while in the emerging market countries of the same period, only 4230 businessmen arrived in Russia and 3646 in India.

The chill from the European and American markets has led many exhibitors to focus on developing new markets. The main overseas markets of Ou Shen Nuo tiles Co., Ltd. were originally in the European market. Because of the deteriorating European market environment in recent years, the company adjusted its strategy to develop new markets such as South Africa, North Africa and the Middle East.

Su Junjie, general manager of the international marketing center of Foshan Sino Sino ceramic company, said that most of the buyers came from the Middle East, South Asia and East Asia.

"Our export growth is about 30% this year. Under the current foreign trade situation, we rely mainly on emerging markets, and the growth of customers in the Middle East and Africa is relatively large."

Lu Huanqiong, vice manager of Export Department of Rui Rong Pump Industry Co., Ltd., Jiangmen, said that the company developed many kinds of pumps that are especially suitable for water shortage in the Middle East and Africa, and are very popular in the market.

The Henan Light Industry Import and Export Corporation has made an in-depth study of emerging markets, launched an electric kettle for the African market, and launched a rice cooker for the India market. Because of its stable quality and strong pertinence, it has been very popular, and the turnover reached 7 million 520 thousand dollars 3 days before the opening, which is 59% higher than that of the previous period.

"With the software and equipment we develop, customers can directly see the changes of the pressure and temperature of their tires on the Apple phone, so as to maximize the safety of vehicle driving."

Zhao Yunshan said that the products they launched are especially popular, and 7 overseas exhibitions will be exhibited by the end of the year, especially for emerging markets such as Argentina. They are confident that they will achieve 10% export growth targets this year.

Analysts said that the overall economic situation in Europe and the United States is not optimistic about China's foreign trade. Although the purchasing power of emerging market merchants is still weaker than that of European and American merchants, but the market potential is large and the growth rate is fast, Chinese enterprises should also increase targeted research and development and market promotion of emerging markets.