American Apparel: Innovation To International

When all kinds of clothing brands are flooded in the clothing market, how to make the posters of various similar brands spread across the shopping malls?

How to satisfy the increasing consumption level of consumers and how to make brand?

From the time when Zhou Chengjian created the brand of Metersbonwe, he had instilled the idea of national brand going overseas, and the prestige of Yang state is the complete interpretation of brand connotation.

Its vision has become a global tailor, making Metersbonwe brand an example of world brands.

Chinese consumers are trained by these high-quality brands, and the consumption level has improved. I hope that the brand of Smith Barney can bring consumers a life experience and a brand's national spirit.

To realize the international dream in China, before Zhou Chengjian is a road full of opportunities and risks. There are flowers and applause on the road, and there are thorns and challenges on the road. From the strategy of the multi brand matrix of American state dress to the on-line cooperation with e-BAY, from the oath of love goods to the building of a famous fashion Museum for the World Expo, we have seen the fashion maniac travel again and again. The expansion and pformation of the United States is aimed at achieving 5 or even 10 times the growth in the next 5-10 years. Metersbonwe must build a global brand that has the global vision to create demand for the vast number of consumers, guide consumption and lead fashion.

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The sense of touch stems from the frequent integration and communication between Zhou Chengjian and international fashion.

Speaking of his participation in the fashion week in New York, he lamented: China needs an international fashion week. It needs more international fashion circles to exchange ideas with international brand culture.

The domestic cutting-edge designers and the struggling brands need to be appreciated and recognized by the Chinese people. What the fashion week is like is not just the organizers' affairs, but also the participants and the surrounding environment.

Actually, the international dream can be realized all over the world, and now many dreams can be realized in China.

The definition of international dream is now playing in China.

Metersbonwe is moving towards the world.

Zhou Chengjian said that in terms of internal management, brand positioning, and channel construction, the United States has made a bold attempt and Reform in its internal management, brand positioning and channel construction. It has been able to keep pace with the pformation of the entire national economy. There are more challenges and opportunities in the future.

"Style" will never stop on the road of innovation.