The History Of British Luxury Brand Burberry

It is a luxury brand with a very traditional British style. Its multi-level product line meets the needs of consumers of different ages and sexes, and its reputation is well known worldwide through retail, wholesale and licensing.

Burberry, founded in 1856, is the royal household product of the United Kingdom.

Over the past few decades, Burberry has mainly been producing raincoats, umbrellas and scarves. Now Burberry emphasizes the traditional British noble design, winning the hearts of millions of people and becoming an eternal brand.

Burberry brand development history

Thomas Burberry, a twenty-one year old British boy who founded Burberry brand, opened his first outdoor business in Hampshire (Hampshire) Basingstoke (Basingstoke), southern England.

Shop.

Excellent quality, innovative fabric application and design on the coat made Thomas Burberry win a loyal customer. By the year 1870, the development of the shop has begun to take shape.

In 1879, he developed a strong, waterproof and breathable twill.

-Gabardine (Hua Dane) has been widely used because of its durable and penetrating characteristics, which has won everyone's recognition.

Gabardine was patented in 1888 and designed and made raincoats for British officers at that time.

In 1895, a windbreaker, called Tielocken, designed by Burberry for British officers became the originator of today's windbreaker.

Early hunting and fishing equipment must have ideal weatherproof effect, withstand considerable wind and rain and have good air permeability at the same time, Burberry

To meet this requirement, to provide customers with excellent clothing performance.

In 1901, Burberry designed the first paragraph.

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In the first World War, Emperor Edward VII designated the Burberry raincoat as the senior uniform of the British army.

At the same time, he also created the Knight logo of the brand and registered it as a commercial logo.

The dry and wet clothing designed by Burberry has been a constant trend.

After the war, this dry and wet jacket became a good idea for many celebrities, including Audrey Hepburn (kendlyn Xia Ping) and the North African spy movie actor kolfula and the heroine, Ingrid lebman.

Today, after opening the dictionary of Oxford, Burberry has become another term for windbreaker.

In 1910, Burberry launched the women's wear series and opened a branch store in Paris, France.

In 1911, Burberry again provided travel by Ronald Amunden, the first traveler to conquer Antarctica.

And fame.

The 1924 Burberry Check "Nova" - the grid pattern representing Burberry appeared for the first time in the interior of dry and wet clothes, and became more widely used in other products, such as umbrellas and suitcases, when it was registered as a trademark in 1967.

Burberry has always been deeply loved by the royal family.

In 1955, Boboli won the Royal Warrant badge awarded by Queen Elizabeth for her traditional and sophisticated design style and production.

Later, in 1989, Boboli won the Royal Royal guarantee badge awarded by Prince Welsh.

In 1970, bobury opened the flagship store on 57 East Street in New York.

In 1980, Boboli continued to expand its retail business in the United States. Besides New York, San Francisco, Chicago, Boston, Philadelphia, Washington and other places can see its chain stores.

In 1997, changes in management led to changes in the direction of Burberry CEO Rose MarieBravo, which has always been mainly for royalty and older celebrities to provide costumes and guests at various levels to further expand the guest network. She has invited Roberto Menichetti and Christopher Bailey as the design director, and the combination of photographer Mario Testino and supermodel Stella and Stella has injected classic elements into the traditional British noble character and life style to extend the new dynamic philosophy.

In 2000 and 2001, Boboli won the award of the two classic and modern design series of the British Fashion Council.

In twenty-first Century, Boboli accelerated its global expansion.

In September 2000, its flagship store opened in New Bond Street, London.

In October 2001, Boboli opened the flagship store in Losangeles to mount Beverly, a star studded Hollywood.

Since then, Boboli has built more unique stores in some important cities such as Germany, Spain, Italy, Russia and Japan.

In 2002, Burberry launched the The Art of Trench tailor-made style in London and New York.

Business.

In 2003, Burberry launched a new series named "Thomas Burberry", offering younger and more casual clothing to further promote the brand to the younger taste group.

In 2005, Burberry planned to support breast cancer research, and creative director Christopher Bailey designed a special version of windbreaker and scarf to support breast cancer charity fundraising.

In 2006, Burberry set up 150th anniversary, and the brand launched the Burberry Icons series to celebrate this special moment.

Angela Ahrendts officially became the group's chief executive officer, while the former chief executive, Rose Marie Bravo, became Vice Chairman.

In this year, Burberry launched the new female fashion fragrance Burberry London (London female fragrance), using the brand classic grid pattern to make perfume outer packaging.

In 2007, Burberry The Beat perfume was launched, and the advertisement was represented by the British supermodel Agness Deyn.

Design director Christopher Bailey gets the best men's wear at the British Fashion Awards.

Honor.

In 2008, Christopher Bailey was awarded the annual Designer Award of the twenty-first GQ men's award ceremony at the Royal Theatre.

He was nominated for the best men's wear designer in London Fashion Awards.

In 2009, Burberry New York global headquarters was completed at 44 Madison street, New York.

New York Mayor Bloomberg officially called "BURBERRY DAY" in May 28th, and in the city of New York, the BURBERRY building of Madison Street will give lights flickering signals in three different parts.

Christopher Bailey, the creative director of BURBERRY, is excited about the completion of the landmark new headquarters.

In 2011, the flagship store in Beijing opened in Beijing, the three flagship store with an area of 1200 square meters. On the day of its opening, it held a large-scale live broadcast to spread the UK's music, digital technology and fashion industry to the whole world.

In April 26, 2012, the BURBERRY brand held a celebration ceremony at a flagship store in Taiwan 101 building. BURBERRY's chief creative officer, Christopher Bailey, attended the event. The Burberry global live event -- a 360 degree in-depth experience will be launched in Taipei for the first time. In 2011, after testing the multi sensory experience in Beijing, the brand's reality and network experience were first integrated seamlessly.

Today, BURBERRY constantly improves its design and innovative graphics to enhance the attractiveness of its dream. It combines the classic sensibility with the contemporary era, and infuses quality into fashion, becoming an eternal brand.