Return To Innocence As A Source Of Love

" clothing The representative of the trend is YISHION; the spokesperson of fashion youth is YISHION; the model of integrity management is also YISHION. This is a general evaluation of YISHION by Zhang Yu, a loyal fan of YISHION.

As a manager of an enterprise in Dongguan, he thinks that YISHION not only presents quality clothes that are worth much money, but also transfers the unique brand temperament and makes consumers feel the brand spirit of fashion taste, positive and honest credit.

The founder and chairman of YISHION group Guo Dong Lin "In Japan, from royalty to common people, everyone is proud of having a famous casual brand," he said. YISHION's goal is to open chain stores to all parts of the world, so that people around the world can wear YISHION brand clothing, and they all like to wear YISHION brand clothes.

To this end, he has worked hard not only in designing but also employing more than 200 fashion designers from around the world, creating an independent design studio in London, and taking a long-term strategic view of an entrepreneur from the very beginning to pay close attention to quality. He firmly believes that quality creates brand.

In 1997, Guo Donglin, the founder of YISHION clothing, started a small garment factory in Humen, China's fashion capital. At that time, there were only more than 20 clothing cars and more than 40 employees. Today, YISHION has 30 factories, more than 3000 franchisees and more than 30 thousand production workers, paying more than 300 million yuan in 2011. During the 2004 World Cup, YISHION set up a record of selling 400 T-shirts in a single store and became one of the leading companies in private apparel enterprises. YISHION's success is not accidental. What is the "killing skill"?

　　 Quality creates brand management and benefits

　　 YISHION In the development of more than ten years, it has won the honor of "famous brand products in China" and "famous trademarks in China". Citing Wang Zhixiang, manager of the company, "YISHION has always adhered to the basic principles of good faith management, incorporated integrity into the rules and regulations of enterprises, penetrated into the R & D, production and sale of enterprises, and has become the code of conduct observed by all the members of the enterprise, and has formed the corresponding assessment and evaluation system." To be honest, it is based on the cornerstone of good faith to create a huge clothing kingdom.

"Quality creates brand names, management wins benefits." In the course of the interview, reporters found that YISHION group has strict quality management system, and does not allow unqualified products to enter the market, and strictly controls every process.

Later, due to the continuous expansion of the group size, the quality inspection center also expanded two times, and imported many advanced testing instruments such as light fastness tester, PH instrument, thermal insulation meter, spectrophotometer, shrinkage tester and so on from the developed countries such as the United States, Germany, Japan, the United Kingdom, Sweden and other developed countries. The investment in equipment has reached about 20000000 yuan.

The equipment has completely covered yarn, ribbon, zipper, fabric (including non-woven fabrics), clothing, clothing and other products. At present, the laboratory area has expanded to about 2500 square meters, with more than 100 testing technicians, more than 50 daily testing items, and 600 sunrise reporting capacity.

"We have implemented a comprehensive inspection of large quantities of raw materials and garments, ensuring that the quality of YISHION products is safe and reliable." Li Jin, manager of quality inspection center, said the move also played a crucial role for YISHION products to acquire Chinese famous brand products and national inspection free products.

It is worth mentioning that YISHION has also set up the azo test project with the highest detection technology content in the clothing industry. Because of the excessive azo content, it will cause cancer risk. YISHION group attaches great importance to it. Only one project has invested nearly 3 million, which is absolutely leading in the industry.

　　 Destruction of defective products is held every year.

It is understood that in order to ensure the quality of YISHION and ensure the rights and interests of consumers, since 2002, YISHION group has organized employees to participate in the activities of burning inferior clothing every year.

"In 2003 and 2005, we burned nearly 300 thousand yuan worth of defective clothing respectively." Wang Zhixiang said frankly that these activities touched the hearts of the employees from a deep level, greatly enhanced their awareness of product quality and prevented the unhealthy products from flowing into the market.

"Recently we have detected a group of about 100000 jeans that are not qualified in one piece of internal cloth, and have been reworked as required." Li Jin introduced.

Credit is priceless, integrity is gold. Reporters learned that YISHION not only strict internal management, but also external services. Since it was transferred from wholesale to franchise franchise in 2000, YISHION has set up two consumer consultation and complaint service hotlines, and 365 days a year, there are special people answering them.

"We take every suggestion and advice of consumers seriously and actively coordinate with consumers to solve the problems arising from the consumption process." Wang Zhixiang disclosed that in order to improve the quality of service to consumers, the company also specially installed a telephone recording system for these two service hotlines, and regularly inspecting the telephone recording by the chairman or the relevant supervisory personnel.

　　 Ensure the quality of after sale service

"Hello, is it the YISHION after-sales service hotline? I bought a down coat of your company earlier, and then accidentally broke a small hole and asked you to help repair it. OK?" recently, the reporter called YISHION's service hotline as a consumer. And the female operator on the phone immediately warmly informed the reporter about the damage of the down jacket, and suggested that the reporter express to the company in the form of payment, indicating that he would contact the down jacket production plant for repair as soon as possible.

In fact, the reporter learned from YISHION's after sales service department that the company requires all stores to handle the matter conscientiously and responsibly in response to various problems reflected by consumers.

"Some consumers are in conflict with the waiter when they buy clothes at the exclusive store. We will directly communicate with the store attendants until the customers are happy to leave. Some consumers buy clothes to go home, feel unhappy, and call for help when they want to change. We will immediately communicate with their colleagues in the store to replace them until the customer is satisfied." Wang Zhixiang said.

For YISHION's "customer centered" business philosophy, Mr. Gao Rong has a personal experience. In August 9, 2012, YISHION received a complaint call from Mr. Rong Rong, a Dongguan high tech company. Mr. Rong bought a men's Plaid shirt at the YISHION store in Xicheng building, Guancheng. After washing the water, he found the jumper on his own clothes, which was 1.5 centimeters long.

Later, he went to the store to ask for treatment. After repairing, because the color of the line was different from the original one, Mr. Rong felt very uncoordinated. He could not accept it. After consulting the staff of the consulting department, Mr. Rong sent his clothes to the company for repair.

After receiving the clothes, YISHION arranged for the group to make detailed repairs to the factory, and strive to make it brand new at the factory standard.

"The clothes are repaired very well, and the stitches are the same color as they used to be." After receiving the clothes, Mr. Rong was very satisfied with the service attitude of YISHION.

YISHION group responsible person said: "a good enterprise should not only achieve less problems, but also be able to deal with problems in a timely and efficient manner. YISHION is strict with quality, but as long as there is a little bit of quality problem, we all demand the most serious treatment.

　　 Caring for employees' rights and interests to create a "love" home

As a small garment factory developed by more than 20 people, YISHION has always placed its employees' interests in an important position. Guo Donglin, chairman of the board, said: "no matter how big the company is, employees are their brothers and sisters. In YISHION, if employees are not happy, it must be our fault! " Not only did he say so, but he also carried out his promises strictly.

Before the opening of the Humen clothing festival, the top and the next group of YISHION was very busy. Just then, a Sichuan employee who was in charge of the exhibition suddenly received an urgent telegram from his wife. A dedicated employee is struggling. If he leaves, he will bring great trouble to the company, but if he does not go, he will be his beloved wife.

When he was in a dilemma, he was informed of the group leadership of the situation. He arranged for his colleagues to order the Guangzhou Baiyun Airport to Chongqing. He stopped a deputy general manager on a business trip and sent the staff to Baiyun Airport, so that he could accompany his wife as quickly as possible.

Such a thing is common in YISHION group: in order to solve the pain of separation between husband and wife working in cities and working together, YISHION invested tens of thousands of yuan to build more than 1000 couples' houses. In order to provide a summer holiday for parents who left their children to stay with their parents, YISHION opened up sports facilities and staff bookstores during the summer vacation, and bought a group of children and juvenile books so that children could have a good learning and entertainment environment. The "benevolence and justice" behavior of YISHION was well received by all circles in the small gathering of birds in Humen.

Take "love" as an important source of self development YISHION, step by step, I believe we will be among the best in the world and achieve fashion legend.