HI Department Store Is More Like A Display Museum With A Pair Of Jeans Worth 2000 Yuan.

Last week, located on the four floor of the Plaza.

The official trial industry.

Before the trial, "HI department store" already had quite a lot of news: in July, it failed to open up in full scale, broke up with Downing bookstore, and refused to be interviewed by the media.

It was not until the trial industry that the department store, which was the selling point of niche creative products, unveiled the mystery.

The reporters found that the overall layout and presentation of this department store were somewhat like the mixture of IKEA and Fang, and many customers also reflected that although they were creative, they had not shown their unique character because of the high price and the small variety of commodities.

Products are expensive and inexpensive.

The "HI department store" located on the 4 floor atrium platform to the inside is not large, about 1000 square meters, and began trial business in September 27th.

According to the salesperson's introduction, they sent a professional purchasing team to spend two years searching around the world.

Imitation

The famous luxury buyer's "Lian Ke Fu" purchase mode creates a buyer's type department store with the concept of design aesthetics, that is, it does not stick to specific brands, but only chooses brands and products that conform to the positioning and attitude of the mall.

Although it is called "department store", there are only about dozens of products sold, including table articles, tableware, toiletries, etc.

And food and so on, all come from the small and high quality brand.

The Hongkong G.O.D., the independent sculptor's porcelain dolls and Japanese artists Kurokawa's iron ware were displayed in the exhibition.

The shop assistant introduces that HI department store is not just a shopping space, but also a "Museum" that shows the elements of life such as clothing, books, artworks, coffee and so on.

Commodities include 19 yuan of Japanese imported clean cotton, 300 yuan of ordinary cotton t-shirts, 2000 yuan of jeans, and even tens of thousands of dollars of glazed art and non priced non sale goods.

It's not just sales. "Creative Commissioner" wants to know the story behind the product.

The staff in HI department store is called Creative Commissioner.

They had a good appearance and wore a lot of thought: the beige shirts with delicate black stripes, black trousers or skirts, and all kinds of coloured tie tie, which looked particularly artistic.

Most of the creative directors in HI department store are veterans of college graduates and sales.

Miss Ho, the front desk, is a director of journalism school. She joined the HI department store because of the attraction of the "Creative Commissioner" title. This is a buyer's department store, which is bought by the buyer from all over the world. There are few special things in the world. Therefore, as the Creative Commissioner, we should not only know what the product is, but also understand the story behind the product, brand background, development and a series of stories. Some manufacturers will also come to convey some things they want to convey.

However, she also revealed that the HI department store still has some gaps compared with the original expectations.

HI department stores are divided into book area, theme area, home textile and furniture District, clothing area and so on. Each district has some creative specialists supporting product commentary, shopping guide and so on.

Although the division of labor is meticulous, the only defect is that the Creative Commissioner in different districts does not know much about the other regions.

More than 2000 yuan of sober devices are bought by customers, complaining about the lack of personalized products.

Although it has been open for several days, business is quite good.

"More than 2000 yuan of wine decanter bought yesterday!" the Creative Commissioner responsible for importing glass ware areas in Italy said that there was only one for each irregular pattern of wine decanter, and that it was sold for third days.

Miss Shen, a bank clerk, walked into the HI department store of the trial industry when she was shopping. She thought that the concept of quality life was reflected from the pattern, furnishings and merchandise. "The style of some small articles and accessories is similar to that of IKEA, but the price here is high, and the choice of large furniture is not much. I hope furniture district can have a better choice."

Mr. Xu is a management consultant from Hubei. He loves to read books and sells books outside the glass partition.

He thought that "too few books on professional subjects are popular books, which are messy and lack of scholarly flavor."

Mr. Zheng and his colleagues, who are engaged in the management of department stores, have come to visit the trial industry. He is interested in the concept of commodity purchase channels and layout, and shows some small household products such as vacuum cylinders and sets of knives.

"Compared with IKEA, the biggest difference is in price; when compared with the party, it depends on the variety, and the main impression is that the book is sold."

He stressed that the HI department store is now at the beginning stage, and everything is still unknown.