Zhuzhou Build Women'S Wear Industrial Park, Local Women'S Pants Business Development

"There are 4 of the 10 women's trousers in the country.

Produced. "

In such a sentence, it is the advertisement that the Lu Song dress and adornment company blurted out to the guests when introducing the clothing industry in Zhuzhou.

In 2009, the song dress city was awarded the title of "China's famous women's trousers city" by the China Textile Industry Association.

At that time, Zhuzhou production

There are about 3000 manufacturers, and more than 300 million women's trousers are produced annually, accounting for 1/3 of the country's total output.

However, a let

The unavoidable fact is that the scale of processing enterprises is small, they do not have the capability of independent design and R & D, no independent brands and low prices - these long-standing development bottlenecks have not been solved.

Recently, the industry of women's trousers in Zhuzhou has been changing.

In July 5th, the reporter learned from the Hunan Lu Song dress industry development company (referred to as the Lu Song clothing company) that our city has planned the women's clothing industrial park in the white Guan Clothing Industrial Park, and plans to assemble more than 200 local women's trousers enterprises with annual production of 150 thousand pairs of trousers to enter the garden to produce, improve the quality of women's trousers industry, and create the brand of women's trousers.

Women's pants industry is facing bottlenecks

In 2005, Lv Youhong, a man from Shaoyang, came to Zhuzhou to start a business with 100 thousand yuan. He rented a more than 200 square meter room near Hetai, Hetan and opened a women's trousers factory.

Hetai area is one of the gathering areas of Zhuzhou's women's trousers industry. Large and small processing enterprises "dwelling" in residential buildings, production, life and storage "three in one" mode of operation has been criticized by the industry.

Even so, Lv Youhong's business is getting bigger and bigger. For this reason, he registered the Zhuzhou Phoenix clothing company and founded the "Phoenix brand" brand.

Today, his company produces 300 thousand pairs of women's trousers annually, and its output value exceeds 20 million yuan, and the factory area has expanded to 2000 square meters.

However, a problem entangled with Lv Youhong is the same texture and style. The women's trousers manufactured by the company are always lower than those in Zhengzhou and Guangzhou, and the average wholesale price is lower than 30 yuan / piece.

Unlike other women's trousers enterprises in Hetai, he did not reach a "OEM" agreement with the companies in Guangzhou and Zhengzhou, but committed to build the local brand of trousers in Zhuzhou.

Lv Youhong has been trying to get the company out of the workshop mode of development. However, it is difficult to achieve the ideal of being restricted by hardware and software in Hetai area.

In fact, Lv Youhong's story is quite common in Zhuzhou's women's trousers industry.

Rough statistics, similar to the size of Lv Youhong's women's trousers production enterprises, as many as more than 300 Zhuzhou, the size of the women's pants manufacturers only in the area of Hetai gathered more than 3000.

In recent years, the profit of the simple OEM processing is getting weaker and the market is shrinking. The development of Zhuzhou's women's trousers industry is facing more and more resistance.

Women's wear Industrial Park is ready to go.

Just as Lv Youhong and other business owners were worried, good news came.

The clothing industry has been listed as one of the 5 billion industries in the city, and the 24 square kilometers of clothing city has been planned in the area of the Song Dynasty.

Dress city will

Home textiles and women's trousers are included in the three key sections.

In terms of women's trousers, the local women's trousers enterprises in the area of 200 years with more than 150 thousand annual output will be developed together to create a women's wear Industrial Park.

"Lu Song district's plan is to facilitate the Hunan Garment Association Women's wear committee to take the lead and form a solid enterprise to invest in the operation of the women's wear Industrial Park project.

An insider, who declined to be named, said.

The plan fits Lv Youhong's idea of a batch of women's trousers manufacturers.

The industry said that a large number of women's trousers processing enterprises look forward to entering the white Guan dress Industrial Park, the establishment or leasing of standard workshop development, which has positive significance for promoting the pformation and upgrading of women's pants industry.

As a matter of fact, in June 6th, the company of Lu Song, the industrial and Commercial Association of the song song district and the Investment Bureau of the Zhuzhou area had already joined the delegation of the women's clothing enterprise to the women's wear Industrial Park project, and reached a consensus of cooperation.

"At least 2000 mu of land has been planned for the construction of women's wear Industrial Park. As a complement, Longquan will build a research and Development Center for women's pants, a brand exhibition and Trade Center, a regional operation headquarters and a logistics distribution center, so as to support the development of local women's trousers brand."

The relevant officials of the company are optimistic about the future.

This means that the industry of women's trousers in Zhuzhou will be pformed and upgraded, and will be standardized from the extensive development mode.