Tu Zheng Yin'S Hot Blood Brand Dream (Map)

Tom Lily's brand leader Tu Zhengyin

I heard earlier that the first floor of the 3rd floor of the white horse mansion came first.

Michael, a management guru named "the father of competitive strategy", once said: "the best battleground is the market where competitors are not yet well prepared, not yet adapted, and are competitive in the market." "Potter"

In 2009, from the raging and lingerie lingerie brand, which ran like a raging fire, moved to the "sweetheart" and "parent child" market of the "virgin land" in China. The "Tom Lily" brand leader, Tu Zheng Yin, was looking at the gap in the clothing market.

Dormant for four years, nurture the market and work hard to create brand.

Tu Zhengyin introduced that Tom Lily had applied for trademark registration as early as 2005 and had been dormant for four years before he finally completed the formal approval process.

So careful to protect intellectual property rights, it is easy to see that he is serious about the brand's good intentions.

The reason why it is optimistic about the market of couples and children's clothing is its unique market entry point and broad market space.

Lovers and parents can not only connect emotions well with clothing, but also give life to clothing. Besides, men's wear, women's wear and children's wear market can all be cleaned up, laying a good foundation for the future product line's enrichment.

From the very beginning, TU was impressed with his ambition, and he was determined to lead the brand of lovers' clothing and parent-child clothing.

To this end, he has opened the most favorable conditions for joining in China: free of affiliate fees, zero margin, 12% cash reimbursement from foreign franchisees, no initial quantity of initial purchases, free handbags, VIP cards, advertising posters, franchisees, underwear, cartoon image gifts, etc., in season 100%, changing other styles, and even setting up a complete promotion plan for franchisees.

Tu Zheng Yin is clear about how much business risk people need to bear behind the human heartbeat condition, but he knows that new brand promotion needs to borrow power to speed up the brand regional layout and expand popularity. At this stage, more important than profit is attracting more insight to join Tom Lily's brand promotion team.

Carrot and stick promotion is everywhere.

In fact, Tom Lily's fame and exposure rate on the Internet is not small, thanks to his advanced network marketing consciousness and innovative e-business development mode.

Search engine optimization ranking is a common way to promote network marketing. It is also recognized as a "burning money" part. Most SMEs want to use and dare not use it. "Tom Lily" can do well in Baidu, Google, YAHOO, Sogou and other well-known search websites.

In 2007, Tom Lily opened his flagship store, and now he has been crowning the crown.

In 2010, Tu decisively abolished hundreds of stores with different network sales prices. Although sales were affected, they increased brand image, ensured the price unification of online and real franchised stores, and guaranteed the interests of entity franchisees.

Tu has even made a difference with young audiences, and has developed the QQ expression of Tom Lily lovers cartoon, which has been popular among fashion groups and is becoming wider and wider on the road to e-commerce.

In addition to this, Tu Zheng Yin has fully utilized the power of the media to integrate the media resources such as vertical websites, newspapers, magazines, TV and outdoor light boxes. Through soft language, hard and wide coverage of news reports, the brand and personal display channels have been ingeniously increased, and brand promotion has been blooming all over the world.

Advertisers are playing the "expensive" couple cartoons simultaneously.

Tu Zheng Yin likes to be unconventional. He mentioned in particular that after Tom Lily's physical store has covered enough large markets, he will consider increasing the publicity of outdoor advertising, and his propaganda points are different from others and focus on a "expensive" word.

He said that it is reasonable that he hoped that through advertising, first of all, he could arouse the curiosity of consumers, so that he would want to see how expensive it was. When he knew it, he would find that it was only a little more expensive than the same products, but the quality was quite good.

In this way, we can achieve a full range of brand promotion, stimulate consumers' initiative understanding of brand positioning, and enhance the effect of businessmen and consumers on product confidence and one stone and three birds.

Apart from grasping the main line of product quality, making a brand must ensure that the brand is unique and enrich the connotation of the brand.

So, after giving the brand an easy and memorable name - "Tom and Lili", Tu Yin Yin led the team together to design a pair of cute couple cartoon lions, Tom and Lili.

The synchronized appearance of couple cartoons has not only promoted the promotion of brand culture, but also enriched the product line and increased the promotion channels.

Many times, this pair of cartoon accessories has become an unexpected "sales promotion" magic weapon, attracting many fashion lovers' eyeballs, and has made great contributions to the sales of physical stores.

Eye knows white horse to promote brand

Tom Lily formally entered the third floor of the white horse clothing market in Guangzhou at the end of 2010.

Asked about the reasons for Tu's white horse, he said that Tom Lily is an enterprise that wants to be a brand, and should work hand in hand with the professional market that also supports the development of brand businesses.

The white horse can effectively radiate the whole country and let more businessmen from all over the country deepen their understanding of Tom Lily.

At the beginning of the new year in 2011, Tom Lily took the location of more than thirty white horse billboards in one fell swoop, and joined the gold medal member ranks of the clothing network for the first time, and launched a strong publicity campaign that was all pervasive.

In life, Tu is a person who is interested in life. He is a golf player. He loves gardening, wine tasting, photography and singing. He is also an activist of the Lions Club and a public spirited cause.

He joked that someone once said that he looked like "Andy Lau" when he was young. But in the years when the brand was founded, he put aside his personal interests and interests. He devoted himself to the growth of the brand career, and he quickly lost his head and became "Dong Jianhua" directly from "Andy Lau".

The road of national brand is full of ups and down, but we believe that Tom Lily will go forward bravely and laugh bravely when he is under the leadership of the passionate master.