Clothing Store Christmas "Discount Puzzle" Around Customers
Christmas
The last weekend, the business promotion campaign was fully detonated, but "
Discount?
"Puzzles" make people dizzy, with customers walking around with calculators.
Market
I want to figure out which discount is more cost-effective.
"The first thing is to reduce 68 yuan to 34 yuan, the remaining part to 800 yuan to send 300 yuan card, the shopping center to pay cash, full 100 yuan to send 10 yuan coupons."
Yesterday, Ms. Chen, who was shopping in a shopping mall in Hankou liberation Avenue, counted her several times with her own calculator, trying to figure out whether she could buy 3 pairs of winter boots and get a few discount.
Yesterday, the reporter found that the promotion of the major shopping malls was mostly "full reduction" and "full voucher" as the theme. Some merchants even prepared several coupons at the same time: clothing coupons, VIP coupons, gift coupons, Christmas vouchers and so on, and the distribution and use of different methods, so that many customers are dizzy.
Some shopping malls have a strong reputation for the reduction and delivery of tickets, but many counters do not participate in the activities. Some of the counters also have other restrictions. For example, some buy enough 200 yuan to send and send 100 yuan vouchers; others spend 500 yuan to receive and send 100 yuan vouchers; some limit cosmetics to 9:30 to 11:30 at full time, and some require underwear to deliver tickets at 10 after the evening.
People with shopping malls say frankly that the overall intensity of Christmas Eve discount is year-round.
Promotion
The largest, but no matter suppliers or shopping malls, can not sell at a loss, the mall must control the overall discount rate.
Take clothing as an example, the lowest discount on Christmas Eve is around 60 percent off, and some brands only have 22% off.
The intensity of the past weekend activities has approached.
Christmas Eve
But some items have not been given the lowest discount.
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