Consumer Psychology Survey Of Clothing Online Shopping

So, what are the attitudes and concerns of the Internet users in the process of online shopping? What aspects can make buyers heartbeat? What are their requirements for online clothing? In order to reveal the current psychology of Internet users' clothing online shopping, specifically for Taobao, Tencent pat and Baidu, there are three popular shopping websites on the current hottest shopping websites. Users who have had clothing online shopping experience have conducted a month long online survey and interviewed 20 of them.

The survey is an independent investigation.

Why do online shopping attract you?

1. online clothes are cheaper.

Of the respondents, 83.6% of the netizens were honest: Online costumes are cheaper than those in physical stores.

It is considered that users of online clothing should be 92.1% cheaper than those of solid store clothing.

The reason is that clothing sales through the network will greatly reduce the cost from production to sale.

Such as middleman's earnings, shop rental and so on.

In the army of online shopping, who is good at calculating and looking sharp, the advantage of price has become an indisputable factor that impulses its desire to buy.

2. you can choose a wide range of new styles, complete and easy to find satisfactory clothes.

89.6% of users are selective on this option.

It shows that users of clothing online shopping are more inclined to choose diversification.

3. time is optional.

With the accelerating pace of urban life, people feel more and more time pressed.

Every day, sleepy eyed people wake up by the alarm clock, then dress, dress up, eat breakfast, catch a bus or a subway, almost for a moment.

Shopping becomes a luxury pastime, and it can be used to choose clothes less and less in the shop. However, the time rhythm that can be freely grasped by clothing online shopping provides a convenient and easy shopping environment for urban working people.

Among them, busy groups are benefited greatly.

Xiao Bao, a netizen interviewed by a special correspondent, said that he worked in a Taiwanese capital company and worked for more than 10 hours a day. He often felt his heart beat faster for catching a bus.

All clothing, including quilts and quilts this winter, is bought online. If there is no way to buy clothes online, I really can't believe this winter needs to be spent in the cold.

4. security is guaranteed.

In terms of whether to worry about the safety of clothing online shopping, only 30.8% should be considered "prudent" and "worth worrying".

It shows that people have enough confidence in the safety of clothing online shopping.

Once, the safety of online shopping was heavily questioned.

Worrying about paying money but not receiving clothing or goods is not right, but it is a common psychology of netizens.

With the advent of the third party payment methods such as Alipay, fortune paid, BaiduPay and so on, the way of first payment and reconfirmation payment is widely supported and trusted by netizens.

The increase of the safety of clothing online shopping has enabled Internet users to secure online shopping, thus stimulating their desire to buy.

5. express and other logistics industry is becoming more and more perfect and service is more thoughtful.

In the option of "whether you are satisfied with the logistics pportation service that you have served", up to 91% of the respondents chose satisfaction, satisfaction and satisfaction.

It shows that the development of express logistics industry has entered a mature stage.

I ordered a suit from an online shop operator in Humen, Guangdong. The order placed at lunchtime, around five thirty p.m., was received by the special correspondent in Guangzhou.

It can not be said that it is a satisfying logistics experience.

Considerate and speedy logistics service is another important factor for the public to choose clothing online shopping.

The popularity of online shopping and the rapid development of express business can be complementary to each other.

According to Wang Yu, deputy director of the State Post Office, the volume of nationwide express delivery service near 1/2 is completed by electronic commerce.

With the development of online shopping, the volume of business in the express delivery industry has increased sharply, which greatly accelerates the pace of its development. At the same time, it also makes online shopping more satisfactory, forming a virtuous cycle conducive to the great economic environment.

This also provides a unique opportunity for the development of clothing online shopping.

Which aspects do you pay more attention to online shopping?

1. more and more attention is paid to quality and fabric selection.

69.9% of respondents said they would not buy low-quality clothing because of price factors.

53% preferred to choose branded clothing.

18.4% of consumers said they would only buy branded clothing.

Mr. Gong, who runs the clothing shop in Taobao and is also engaged in the substantive pavement business, told reporters: "in the street, the clothing will be more focused on the style and appearance, color, and fit. In the online shop, customers often ask questions about fabric and texture, and they are also concerned about the lathe operators."

Buying clothes from the Internet can not be seen or seen, and pictures can not fully reflect the real situation.

This requires buyers to polish their eyes and pay more attention to the price, but they can not buy the best clothes.

Smart buyers began to read clothing fabrics, manufacturing and other related knowledge.

With the arming of scientific knowledge, it is no longer easy for a few stores to think of shoddy things.

2. in the current clothing buying group, especially white-collar workers are mostly.

They often have higher knowledge level and higher resolving power, while their personal income and purchasing power are relatively high.

Such groups usually pay attention to dressing up and spend more money, but they can not tolerate the inferior quality of clothing.

With the popularization of higher education, the sales target of online clothing will have higher and higher cultural knowledge quality. They dare to try new things, and pave the way for the popularity and rapid growth of clothing online shopping.

3. service attitude is also an important factor for Internet users to buy clothing online.

52.4% people said they would abandon the purchase because of the failure of customer service.

And hope that the shop after sale service is up to 62.7%.

Some researchers have shown that people pay more attention to after-sale services in online shopping, and they can better reflect the quality of a shop after paying. Compared to the domestic market, more shopkeepers only focus on the quality of service before customers pay.

How to do a good job after paying will reflect the maturity of a shop's business philosophy, and whether the shop operators have long-term vision to attract customers.

4. the integrity and credibility of clothing shop has also become a topic of concern for apparel Buyers.

70.4% of buyers said they attached great importance to the credibility of online stores, and 37% of buyers refused to patronize online shops with low reputation.

Good faith management is the foundation of the survival of enterprises, and will be vividly reflected in the Internet.

In the initial paction, the customer is completely unfamiliar to the shopkeeper and his people. Because of the instinctive consciousness of self protection, it is understandable to choose a more reputable and reputable shop.

The netizen "lazy training pig" who interviewed online by reporters said: "online shopping clothes will only go to several online shops that are well connected and open, but not whether the size of the shop is large enough, and whether the styles are novel and complete.

Even if the shop does not have the clothes that they want, it will also help shopkeepers to purchase them in a predetermined way.

She thinks that the feeling of first sight is very important. When you enter a shop, you must first make yourself feel sympathetic, then the staff can move yourself, then the clothes you want to buy.

She reflected that she had never bought any clothes that were unsuitable for these online shops, and she and her shop assistants or shopkeepers had also made good friends.

If the netizen's words are of universal significance, 80/20 rules will be broken on clothing online shopping.

That is not 80% of apparel online buyers will choose 20% of online stores.

Different clothing stores, storefront layouts, store owners' ideas and so on will move different groups of clothing online shopping groups, forming hundreds of thousands, thousands of families contending, but no longer the only minority.

The above survey shows that the online shopping of Internet users is becoming more and more mature. High quality, multi choice, good service and good faith will be the choice for the users of clothing online shopping.