The Clothing Industry Is &Nbsp, And Semir's Position Is "I Am The Tide Generation".

Among many clothing brands, Zhejiang

According to the market analysis data of root Euromonitor, from the perspective of subdivision industry, the Semir brand is the second largest casual wear brand in China in terms of terminal sales revenue in 2008, and its other children's clothing brand Barbara is the largest children's clothing brand in China.

Semir apparel can grow from a small local clothing company to a large group that has covered the national sales channels.

First of all, the successful multi brand operation platform has been accumulated for many years. Based on the profound understanding of industry and market demand, the company has successfully constructed a multi brand operation platform, spanning two major differentiated clothing market segments, and has two brands of Semir casual wear and Barbara children's clothing, and is in the leading position in the two major market segments.

The operation platform of multi brand management has also promoted the fast and steady development of the company's business, reducing or dispersing the adverse effects of the change of single product on the whole company, so as to provide protection for the company to become the first and the world's leading multi brand apparel group.

Secondly, through the profound insight into the casual wear market, Semir positioned the brand in "I am the tide generation". It hired Nicholas Tse, TWINS, SJ-M and Show Luo as spokesmen for Semir brand image, and put forward the brand slogan of "what to wear, what to wear", "to wear what, to look at me".

The Barbara brand advocates "childhood is not the same". It aims to advocate "free and free" children's growth concept by providing fashionable and high-quality children's clothing to the middle class and well-off families.

Through media promotion, shop marketing, interactive activities and other forms of multi-level brand promotion activities, Barbara and the audience have conducted in-depth emotional exchanges, welcomed by consumers.

According to the market research data provided by the third party Research Institute TNS in 2009, balbbara brand is second only to Mickey in terms of popularity, purchase rate, loyalty and preference, and far ahead of other children's clothing brands in China.

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