Big Business Negotiations "Li Huawei": 4 Years To Sign 25 Stores

Four years

He signed 25 shops.

According to the plan, Henan big business will reach 50 stores in the next 3~5 years, the sales scale will reach 10 billion yuan, and strive to let Henan big business enter the top 50 of China's department stores.

This Spartan regiment in Henan has conquering the city, such a pioneer unit, DAC group, Zhengzhou development group.

Many friends in the circle called Li Huawei as "negotiating a brother". He waved his hand directly and called it "unable to stand".

He is somewhat younger than his actual age, which is somewhat different from his slightly magnetic voice on the phone.

Li Huawei, who appeared in front of everyone, was always used to wearing a Western-style suit.

He is a native of Zhengzhou, but he looks more like a southerner.

Without opening an introduction, you will not think that the handsome young man with a youthful spirit is "Li general". He laughs at the fact that his peacetime atmosphere is not strong.

Although fame in commercial real estate development should not be underestimated, he did not publicize it.

Having meals with his colleagues, he often laughs over a joke.

He didn't have much airs. Several of the assistants around him followed him for 4~8 years, describing him as "a real big brother."

Let him summarize himself. He said, "be a professional manager."

Ridicule is ridiculed. The 25 shops signed by DAC in Henan in the past four years are basically inseparable from his previous efforts.

At the same time, he also has a stable position.

He continued to mention the platform of DAC, and thought that only by choosing it, sticking to it and giving thanks to it could he get such a platform and play his role.

Big business has entered Henan for four years, and in 1995, it has been in the industry for 15 years since it entered the retail industry in 1995.

{page_break}

Negotiation is not about holding axes and knives.

It's flowers and chocolate.

Wang Xiaobao said, "there is a chorus of vulgar forces in the world. If you compromise, you will sink."

Time came back to 10 years ago, when Li Huawei was still a bit of a real person. In many things, he often acted as if he had no choice but to compromise.

Later, from the management position to the business post, he had a long time in mind.

Unlike business and management, he has not been able to greet people at first, and he doesn't know how to deal with people.

He said that there was a time when he could not even laugh.

At that time, he had not thought that his home would be the negotiating table in the future.

Now he speaks with a sense of propriety. He seems to gossip, but the details are very accurate and professional. He likes to talk about specific details, and rarely mention such things as wolf commercial culture.

He believes that negotiations are actually effective communication.

DQ group is the largest listed company in Henan province.

80% for rental property, 20% for acquisition and merger.

In the past four years, Li Huawei has not known how many times he has negotiated to sign these items.

The fastest ten days to sign the contract successfully, and slow even need two to three years of tug of war.

Like some marathon negotiations, Li Huawei's daily work has become a great test of perseverance and patience.

"Negotiations should not be carried out by both sides with axes and knives, but with flowers and chocolates, pleasurable seeking common ground, solving similarities and differences, and truly achieving a win-win process."

This is his experience after hundreds of negotiations in recent years.

He said, you will find that your goal is to reach a consensus, not to make the table fun.

You will gradually calm down and change the way of thinking and improvement. Until you think of the 2~3 reasonable method and countermeasure, you will sincerely ask him to exchange thoughts or put forward his methods. In the end, you will choose a plan that conforms to the interests of both sides and forms consensus.

The signing of a commercial project does require integration of basic conditions, planning and design, legal contracts, and many other factors.

Negotiation skills, professional knowledge and experience, personal charm and identity will undoubtedly play an important role in the whole negotiation process.

Although skills and specialties are very important, we should pay more attention to the need for affinity. The problems are direct, real, straightforward and sometimes get twice the result with half the effort.

Speaking of this, he gestures: "the principle is even more important.

People who do not have principles will despise you and despise you. "

Got the negotiating table and the construction site.

Li Huawei led the development team with only 8 employees.

More than half a year's work out of the country sounds like a "Ranger" life.

To go to the market to investigate and investigate, to negotiate with developers, to face the evaluation of government officials, to discuss contracts with legal affairs, to communicate with the Design Institute for planning and design, and to map out plans and organize construction on site.

The staff of the development department said that their team had a job requirement: focus, professionalism and specificity.

In Li Huawei's view, this is by no means an easy slogan.

The development department's work is more about commercial real estate, Li Huawei said. In the past, "site selection" was regarded as a decisive factor for the success of a commercial project.

But he believes that location is the most critical aspect, he will lay a foundation for the late operation, but in fact, a project or a store's "positioning and planning" has also played a very important role.

There is no absolute sense of location difference projects, only the location of the project is not identified accurately.

In fact, some projects even in a slightly different position, but the market and planning clear positioning accuracy, still can achieve great success.

Even if there are large deviations in location and planning design of some projects, they will become dead items. Such cases are too numerous to mention in the market.

If we regard location as the absolute first factor, the risk of excessive cost pressure is very great, and such business opportunities can not be met.

Li Huawei entered the golden mall from 10 in 1995 and entered Shanghai Century Lianhua Supermarket (Henan) Limited in 2002.

During this period, Li Huawei worked in management positions such as public relations planning, store management, business invitation, new store development and so on.

Since 2006, DAC group has been stationed in Zhengzhou, Li Huawei has been in charge of the development of Zhengzhou group of DAC group in Henan area.

In fact, he has worked in the field of commercial development for seven years.

When it comes to professional development, when it comes to the Development Department of Dashang group, he also feels that sometimes there is a lack of understanding of corporate culture. But for a long time, he also benefits from the development of the concept of national large chain enterprises for personal thought.

"Strategy is more important than tactics and market is heavier than single store" is his deep feeling in recent years.

The prosperity of one place is his greatest encouragement.

He has had a hoarse voice recently. He said so much that he never recovered.

He laughs. The most serious consequence is that when he loves singing, he finds that when he sings, he can't go up.

He could not keep things in mind. If one thing was not finished, he would keep it in his mind and do everything he could to finish it.

Some people say he is a workaholic. He said that trust is the biggest inducement.

Because of trust, his confidence and responsibility are greater.

In his opinion, when a person is old, he will gradually discover that your value is not how much you have, but how much you leave behind.

A few years later, when you see a region thriving because of a business project that you are taking and participating in, all the gratification and happiness will arise.

This challenge of life is hard to resist.

Dali is located in the Western District of Zhengzhou Jianshe Road shop, the southeast area of Futian shop and Kaifeng shop and so on, is he thought the site is more successful example.

As the future development goal of DAC, he said that DAC will seek to develop and maintain its own property in the right time and suitable area in the next few years.

At present, to find the right time, after all, big business group entered Zhengzhou for only four years, the four years for a listed company, the regional network effect is very important.

After having enough outlets, the thickness and vertical depth of the market network will be gradually improved.