Made In Japan: Scorpion Tail Poison (Only)

　　 Some scholars have compared "made in Japan" to "scorpion tail". As the saying goes, "scorpion tail poison (only)", its meaning does not need to be said naturally. Nowadays, textile enterprises are generally facing the pressure of cost increase, and the price increase of products has become the trend of the times. In the process of constantly catching up with new technologies and paying attention to fashion design, how to control product pricing power and maintain profit growth becomes the most concerned problem for textile enterprises.

In late October, Japan's advanced women's Clothing promotion conference was jointly sponsored by Japan's new and interior cotton company, North International Group and Tianjin new textile import and Export Co., Ltd., and 10 top grade women's clothing manufacturers from Japan not only showed their high-end fabric products with advanced technology, but also revealed the superiority of "East swordsman" at the top of profits.

Targeting common target markets

"The wardrobe of Japanese consumers is already packed with all kinds of clothing. Even in the same category, you can see many styles and colors."

The sweeping of the financial turmoil has not only brought the nightmare of Wall Street speculators forward, but also exposed the weakness of the Japanese consumer market. "The wardrobe of Japanese consumers is already full of all kinds of clothing, even in the same category, you can see many styles and colors of clothing, and they often need enough power to buy new clothes," Fukui Shingo, President of the new cotton and interior company, said.

In recent years, the Japanese government has strongly stimulated domestic consumption, resulting in the increasingly saturated market of durable goods, such as textiles and clothing. After the outbreak of the financial crisis, the Japanese clothing consumption concept began to favor the clothing brands represented by UNIQLO, with various styles and low prices. Many factors drove Japanese high-end fabric manufacturers to focus on overseas markets.

"Japanese companies are more optimistic about the consumption potential of the Chinese market, especially consumers' enthusiasm for high-end clothing." Li Yu, deputy general manager of Tianjin new textiles import and Export Co., Ltd., introduced, "May 2009. financial crisis The impact is still spreading, and export enterprises generally have a bad time. Under the call of the government to expand the domestic market, Tianjin is trying to get rid of the export and low-grade textile business mode and study how to introduce Japan's advanced fabrics to China's high-end clothing brand.

It is understood that the predecessor of Tianjin new textiles import and Export Corporation is the Tianjin branch of China Textiles Import and Export Corporation, whose main business is textile exports. After in-depth exchanges with many Japanese partners, Japan's new and internal cotton and cotton company, the two sides gathered together excellent quality and high value-added Japanese textiles, and finally came true for the exhibition concept of providing business platform from high level buyers in China.

Exploring spirit is the key to success.

"In the context of the rising price of products, Japan has become a general trend. enterprise It is not easy to be controlled by the market by relying on the differentiation advantage of products to dominate product prices. "

Past experience tells us that products with "scorpion tail" characteristics will not be easily abandoned by the market. Manufacturers with this kind of manufacturing capability will be proud of their profits. Like 10 fabric enterprises in this exhibition, they not only have the ability of production, but also have strong product research and development ability. Li Yu said that under the background of the trend of product price raising, Japanese enterprises will dominate the price of products with the advantage of differentiation, and will not be easily controlled by the market.

Our company is a woven and dyed fabric manufacturer. Its fabric produced by "crush" processing technology is displayed at the exhibition site. It is understood that the fabric structure of ordinary fabrics is vertical and regular square structure, while the "crush" textile technology can make the yarn smooth and free to move, giving the fabric a remarkable sense of slippage. This technology has been selected as the JAPAN CREATION 2005 fiber competition and won the grand prize at the world fiber exhibition held in Paris. Mamiya Co., Ltd. mainly produces spandex fabric. It uses filament as a warp yarn and uses unique technology to process spandex fabric. It feels more smooth than short fiber.

One of the organizers of the exhibition is Japan's new and inner cotton company, which brings the products of tencel blended knitted fabrics. As the pioneer in the field of color spinning, which first introduced "TENCEL" into Japan and made it commercialized, its strength is the R & D capability of yarn products. "We are constantly exploring and developing new products. In the process of finding new plant and plant fibers, we also try different kinds of fiber blending, such as silk and cashmere, cotton and cashmere. Adhere to the development strategy of border development and side sales. Fukui Shingo said.

Why can Japanese fabrics be favored by the market? Apart from the dedication and stability of the production process, the most important thing is to do our best to meet customer needs. Fukui Shingo said: "there were businessmen who wanted to see the luxury of autumn and winter fabrics. After repeated practice, we transformed the new material of gold and silver into short fibers, and then blended with other fibers to create the effect of woolen spinning."

Made in Japan yearning for sustained efforts

"If Chinese consumers can learn more about fabric from the perspective of performance, it will be a great encouragement to us."

Similar to the feelings of most foreign businessmen, a year ago, Japanese enterprises such as new and domestic cotton entered China's market with a desire and a vacant mood. On the one hand, they are eager to expand their sales, and on the other hand, they are also interested in China. market The current situation is that consumers' preferences and preferences are at a loss. "During the first exhibition, we displayed the products mainly made of Tencel yarn and shape change yarn, but the response was mild among Chinese merchants. This exhibition has enriched the product category. 10 Japanese companies have brought the most advanced and popular fabric products from Japan, such as tencel blended knitted fabric, nylon flash fabric, thin woven fabric and so on, to test the feedback of Chinese buyers. Fukui Shingo said he wanted to see Chinese businessmen putting forward their own ideas in order to get Japanese companies to understand their needs and create products that are more marketable in the Chinese market.

"In the future, in addition to continuing to promote the fabric of Japanese women's clothing, we will also bring the high-end men's wear fabric to the Chinese market. If Chinese consumers can learn more about fabric from the perspective of performance, it will be a great encouragement to us. Fukui Shingo said.

Unlike the bold design of Italy fabrics and the romantic coloring of French fabrics, Japanese fabrics have unique qualities. In the wake of the impact, Japanese industry pays more attention to the human nature of fabrics. At the exhibition, bingba, an environmentally friendly copper and ammonia fiber fabric produced by Asahi Asahi Textile Co., Ltd. uses raw cotton seed pits and 100% cellulose components which are not used in the past, and the load on the natural environment is relatively small. Another woman's jacket made of knitted fabric also impressed the reporter. The equally elegant appearance is very soft, and there is no sense of bondage after the upper body.

Fukui Shingo believes that at present, Chinese businessmen generally pursue the formal aesthetic feeling of fabrics, and pay attention to changes in styles and patterns. This is mainly due to the long-standing consumption concept of terminal consumers. How to make consumers understand clothing and fabrics from texture and comfort will be an important topic for their future development. In fact, this will also be the fundamental driving force for Japanese companies to take a firm foothold in the Chinese market.

　　 "The wardrobe of Japanese consumers is already packed with all kinds of clothing. Even in the same category, you can see many styles and colors."