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Donkeys And Puppies Of Marketing Fables

2010/11/18 16:54:00 41

Marketing Fable Donkey

  

Marketing fable

of

Donkeys and puppies


A farmer keeps a donkey at home. He has to pay for firewood, truck and man every day. He is very tired, but even so, the owner has not given much care to him.

On the contrary, a puppy was kept in the host's house. The puppy did not have to do any work. As long as the master put his face across, the puppy kept licking his face. When the family called its name, it would happily run over to it, barking loudly; touching its head, it would wagging its tail; staring at it, it would also look at the other side with its head bent, looking up at the other side, raising its front foot and pulling the master's hand.


One day, when the puppy came to the donkey, the donkey said, "this thing you only want to please your master, go away quickly!" scared the puppy to run away.

The donkey looked at the dog running away and thought, "why is everyone so fond of it? I have made such a great effort in this family, and I am tired to death every day. Why do they not look at me?"


As the donkey thought, looking at the owner and the puppy happily, he suddenly realized that his behavior was obviously different from that of the puppy.

The donkey thought, "so far, I have never had such a move. If I do it myself, I will get the same favours."


At that moment, the owner walked away from the puppy towards it, and the donkey decided to use the same action as the puppy to get the favor of the host.

When the owner comes near, it uses the action of the puppy as far as possible. Before the owner comes to the side, he starts to yell and run to his master. Then he stands up with his hind feet, and his big front feet hang on his master, and then his big tongue is added to his master's face.

The master was surprised, but he did not spoil it. Instead, he tied it to a tree and beat it up in anger.


Revelation:


Why do the puppy's actions can win the favor of the host, but the donkey does it and gets a beating? What should we do before we can be accepted by the customer?

Only products suitable for customers can exist.

market

The first thing we do when we enter the market and face customers is to find our own market position: what I do and what I do is not good.

In this way, customers will be recognized and accepted.

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