Promotion Is Normal. Buyers And Sellers Do Not Win.

At present, it is the season of large quantities of new products in autumn and winter in 2010.

Compared with previous years, some two or three line brand new products in autumn and winter are becoming more and more "thunderous", and the two digits have disappeared.

The industry believes that many shopping malls "no festival to find Festival" to do activities, the new product is also a discount on the upper cabinet.

"A nearly identical coat, which was one thousand yuan last year, has risen to two thousand yuan this year. It is almost impossible to find two figures of clothing in the mall."

Miss Lin, a senior "blood group", said that although she looked at the coat, it was a good brand, but the price could be matched with some big cards, including a T-shirt price tag of nearly 1000 yuan.

Chen shop manager of Zhongshan store of Xia Shang Department introduced that every brand in the mall began to introduce new products in autumn and winter from the beginning of national day.

"Because of the rising cotton prices, the upstream cost pressure has gradually been pmitted to the consumer terminal, and the prices of cotton fabrics such as autumn and winter clothes that have just been listed have risen to a certain extent."

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"Although the price of cotton and other raw materials has risen, labor has also risen, but an overcoat has risen by nearly 1000 yuan or too much."

A dealer who asked not to be named said that in fact, the cost of a coat almost increased by 100 yuan.

Despite the continuous increase in voice, many new products haven't been promoted before being sold, but they still reveal their true colors.

Yesterday, reporters visited some shopping malls in Xiamen and found that large shopping malls were doing the Double Ninth Festival activities. Many brands wore "new products listed" while the other side hung "full court 15% off", or even 35% off of the whole market.

In large shopping malls that do not do any promotional activities, the sale of first-line brands is still a positive price, while the individual brand counters on the third floor and the four floor have all been replaced by new products in autumn and winter, and 12% off in the whole market.

"Is there still a positive price now? Every day is a discount day."

According to the analysis of the industry, the label of the price clothing contains many meanings and provides enough water to squeeze during the activity period.

The psychological acceptance of consumers has also been unconsciously promoted, and I saw that 2000 yuan of clothing had no sense of panic.

"Every time I buy something, I will ask the salesperson whether there is any discount or whether there is any extra discount."

Friend Ella said.

Like her, millions of people developed the habit of not buying positive products in the baptism of shopping.

But in the silent price game, consumers think that they are not cheap to buy cheap goods.

Business is not easy.

In the endless promotions of major shopping malls, dealers are under increasing pressure. Some can only raise their prices substantially in order to deal with sales promotion.

However, the resulting problem is that since the entry price has been registered, it can not be adjusted at any time during the activity, and the price is too high, which has led many brands to live on discount.

Huang Fuxing, general manager of Xiamen XinDa duty-free shopping center, believes that in general, when new products are on the shelf for about one or two months, businesses will only offer promotional discounts when the next season's new products are about to appear.

And for some businesses to increase the unit price of new products again discount phenomenon, according to the commercial law, this is very unfavorable for the development of the whole market.

The new products have been discounted, where profits have come from merchants, and consumers have not really known whether they really enjoy the benefits if they buy discounted goods.