CPPCC Viewpoint: Garment Industry &Nbsp; Creative Industry

The close relatives clothing Ltd. was founded in 1983, and has 26 years of experience in sportswear production. Before the costumes, it was mainly engaged in export garment OEM, and did not have its own brand. In 2006, costumes Co., Ltd. began to transform, to play its own design and research and development advantages, invested a lot of energy in independent brand research and development, and created an independent brand, silk Pei Li.

Lin Shipei, general manager of the textile and garment trade association, vice president of the clothing trade Co., Ltd: we originally made an export product. Four years ago, we turned into a silk culture. We have been developing this silk culture brand for four years. We should say that we have introduced some advanced technology from the outside world to the R & D team or this artificial production. We have a new set of people to learn some advanced designs of others. On the basis of it, let's do our own brand again. Generally speaking, the general team goes out a few times a year to introduce more foreign brands, not to make reference materials, and then to make its own brand.

Lin Shipei, vice president of the textile and garment industry association, said that from the perspective of the development of local brands, Clothing industry It has not only stopped at the original concept of "manufacturing industry", but also changed to fashion oriented industry.

Lin Shipei, general manager of the textile and garment trade association, vice president of the company, "the creative piece" should be a long-term idea. The creativity is a very complicated step at the beginning, but there must be a platform for a platform.

The development process of costumes is that many local garment enterprises from "manufacturing" to " Fashion creative The epitome of change. The transformation of local garment enterprises and the accession of a large number of foreign brand clothing enterprises have made the garment industry develop rapidly. At present, the textile and garment industry has formed a relatively complete industrial chain from raw materials, weaving, dyeing and finishing, clothing. In 1995, the textile and garment industry completed its industrial output value of only 3 billion 440 million yuan, and achieved industrial output value of 151 yuan by last year. There are 175 enterprises with annual turnover of 100 million yuan in textile, clothing and footwear wholesale businesses.

Guo Guirong, chairman of the Kuomintang Municipal Committee of the Communist Party of China (CPC), the development of the garment industry should be based on our company as a central city of Haixi City, that is, as a central city, it is mainly a kind of service and radiation driven. As the garment industry is a pillar industry in the province, I think we should take advantage of the regional division and cooperation. Because of the background of such a mature urban development, we must seize the advantage of providing this service for this industry on this high-end service. That is, we have to build such a platform to attract the industry to show that we have achieved success in this headquarter economic development.

At present, half of the projects in the international business operation center of the Guanyin Mountain are from the textile and garment industry. Clothing companies such as seven wolves, nine shepherd kings, Hong Kong, Hongxing Erke, tiger, Qi, and Li long have gradually moved the marketing center and headquarters. The seven wolves and the marketing center paid taxes to hundreds of millions of yuan a year. Dong Rong (China) Co., Ltd. is a clothing enterprise. In 2009, they moved their headquarters to the international business operation center of the Guanyin Mountain, and gained rapid development in a short span of one year.

General manager of Dong Rong (China) Co., Ltd.: Mr. Chen, as a tourist city, is also a city with profound cultural background and historical background. It has gathered a lot of outstanding designers and has played a leading role in the whole fashion design field. Based on this background, we will choose to develop our fashion industry in such an environment.

The head of Dong Rong believes that the higher the level of clothing enterprises is, the more attention they should be placed on R & D and marketing. As an international port scenery tourist city, the beautiful living environment is easy to attract high-end talents, and convenient traffic conditions are conducive to logistics control.

The operation of the whole family's brand to the whole brand industry has also undergone tremendous changes. The previous industrial chain is based on the introduction of some primary processes in the whole talent introduction and talent chain matching. We found that with the development of the brand, the whole vacancy of the introduction of talents, including the whole living environment of the management personnel, the working environment and the supporting facilities of the working environment are far behind the pace of brand development. As the frontier of reform and development, the whole hardware facilities and software facilities of the Special Administrative Region of China, including its introduction and management of talents, provide us with considerable convenience. Therefore, we have taken into account the development of a company and the development of its brand from the perspective of talents. General manager of Dong Rong (China) Co., Ltd.

The transformation and growth of local garment enterprises and the relocation of brand clothing enterprises in other places have made rapid progress in the garment industry. How can we support the development of this industry in the context of the popularity of garment enterprises?

Insiders pointed out that with the development of the economy, the garment industry has accumulated many advantages. However, some structural problems such as its long-term existence have not been fundamentally solved. For example, the industrial orientation is not clear and the industrial chain is not sound enough. Many garment production enterprises are small in scale, difficult to develop, low in brand gold content, lack of high-level talent resources, and lack of fashionable and creative cultural atmosphere. In this area, the unclear orientation of industry and the unclear direction of development are the key factors that restrict the sustainable development of garment industry.

Liu Baofa, chairman of the designer branch of the textile and clothing trade association, should say that because our clothing industry has a certain foundation, the development of the clothing industry is more focused on the awareness of a brand. Originally, the clothing industry is still a small and medium sized brand, and the brand awareness is not strong enough. With the influence of some big brands of domestic and international, I want to develop slowly in this aspect. As long as the direction is right, I think the development of these policies should be more important, especially in this great environment.

Liu Baofa said that the future direction of the clothing industry should be a creative industry and a fashion culture industry. However, at present, many people's understanding of modern clothing industry still stays in the traditional concept of traditional manufacturing industry, and thinks that the clothing industry is a labor-intensive, low value-added industry and a backward production industry. As we all know, the modern clothing industry is changing from the original traditional industries to the high fashion design and high value added fashion and creative industries. As far as design power and brand value are concerned, at present, China is still a large garment country rather than a powerful garment country. Its industrial cluster is also a processing and manufacturing base in the developed areas of textile and garment industry. The construction of the new round of industrial clusters needs to be extended to the high end. Therefore, the sustainable development of garment industry in our city is the key to positioning the industry and making clear the direction of development.

　　厦门纺织服装同业商会设计师分会会长 刘葆发： 厦门有一个很好的生活环境 在我们提倡服装创意产业的发展上面呢 应该打造我们这个品牌 比如说我们可以借助这样的环境下 创办服装中心 把厦门定位为服装产业之城 创办一个服装研发中心 或者是建立一个比较健全的服装网络 另外一个是我们服装设计这块呢 能够做一个提升 为厦门定位文化创意产业做一些协助活动 我们有一个意向 比如厦门近期推动一个全球华人服装设计大赛 另外还想做一个论坛活动 邀请一些国家以及国际级的一些专家们 来跟我们厦门市的领导和专业人士做一个沟通 来(确定)如何打造我们厦门市服装产业这块的方向 另外一个是我们厦门呢 应该是有一个定位 这个是大家都在讨论的事 比如说杭州它定位为中国女装 在杭州 那么广州 正在打造国家时装之城 原来大连有提倡“穿在大连” 那么厦 If we have a good geographical environment, can we build a "wear on"?

The research group of the Kuomintang Municipal Committee suggested that the relevant competent departments should change their understanding of the modern garment industry, and strive to promote the successful transformation of the garment industry from the original traditional industries to the high fashion design and high value-added industries. By establishing the idea of "creative industry" and "fashion leading", we should enhance the proportion of independent intellectual property rights of clothing brands, change "manufacturing" as "create", and improve the core competitiveness of creative industries.

Guo Guirong, chairman of the Kuomintang Municipal Committee of the Communist Party of China (CPC): we put forward a slogan that we should build up a fashion and creative city of fashion and creativity, so as to develop the garment industry.

Huang Jinqing, chairman of the cultural and creative industries group of deep rooted industry, as a creative industry in the Chinese culture industry, we have been promoting the development of the cultural industry in the past decade. How to integrate the garment industry and the creative industry into a fusion industry is a very important thing that we need to consider.

The industry pointed out that with the adjustment and development of our textile and garment industry from production to R & D center, design center and marketing center, plus the relocation of a large number of foreign brand clothing enterprises headquarters, the conditions for holding the International Fashion Festival have become increasingly mature. The international, high specification and professional international garment festival will play an important role in improving the popularity and competitiveness of the clothing, promoting the overall transformation and upgrading of the garment industry, achieving the goal of creating a large market, promoting large circulation and promoting the great development.

Huang Jinqing, chairman of the cultural and creative industries group of Shenzhen Shenzhen Intelligent Industry Co., Ltd.: therefore, we feel that it is a good thing if we can integrate the global Chinese designers into one piece, then rely on the International Fashion Festival and then make a piece of such a distribution center like our textile and textile industry together with a target of a modern cultural and creative industry.

Huang Zhenghong, deputy director of the economic and Trade Development Bureau of Siming District: we passed in recent years. Attract investment Some well-known clothing enterprises in China have successively settled in the Siming District, like the seven wolves, Hongxing erhu tiger and so on. We know that some associations and some enterprises have the idea of holding the costumes Festival and the Chinese design contest as the government. We are very much in favor of it and support it. We hope that by organizing these activities, we can create fame for the garment enterprises and enhance the image and brand of the whole city.