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The Shoe Industry Is In The Period Of "Three Kingdoms".

2010/8/14 12:00:00 52

Shoemaking Industry

   The new Three Kingdoms, which are now hot, have attracted a lot of attention.


The shoemaking industry is also in the period of "Three Kingdoms". The three countries in the world of footwear are leather shoes, sports shoes and Slipper Just as these three kingdoms were killing themselves, Baoren slippers as a new force, resolutely carried the banner of the slippers category, and wrote a heroic hymn.


In today's shoe industry, leather shoes can be called "Wei". This is the largest, most powerful and oldest player in the Three Kingdoms. Sophisticated technology, many brands, large market share, strength can not be underestimated. Sports shoes are called "Wu". After several generations of hard work, they have their own unique advantages, meet the psychological needs of young people who love challenges and passions, firmly control young people, and continue to expand to other age groups. Slippers, of course, become "Shu". In the fierce market competition, Baofeng new Hongkong International Group's treasure slippers are the leading brands in Shu. Since its establishment, Hongkong Baofeng New International Group has always been strict with its standards to pursue its own high quality and high standards. The products of Baofeng new international group are all made of natural materials and EVA raw materials. They have a good protective effect on the skin. Baoru slippers are gradually transforming "made in China" into "made in China". This is not only a pioneering work, but also a dream pursued by various shoe industry Lords.


"Shu" is the only one in Hongkong. Baofeng The new international group has no shortage of Zhu Geliang, Jiang Wei and other Daxian. Under the guidance of group leaders such as Zheng six and Chen Qingwei, Baofeng attaches great importance to the training of talents and pays attention to the implementation of marketing strategies. Baofeng Empire has written a myth of the rapid rise of the slippers Empire with its own practical actions.


The Baofeng empire is good at using the way of combining new media with new platforms such as television and magazines. The brand is placed in a high-intensity exposure, effectively enhancing the popularity and reputation of the brand.


From the beginning of its establishment, Bao people's brand is located in the middle and high-end crowd, with fashion and love women as its main axis, and gradually extends to other consumption levels. Such brand positioning will break the perception of slippers in the hearts of the Chinese people and rebuild them. Slipper The image of category in the eyes of the Chinese.


The establishment of Baofeng empire is inseparable from strong marketing strategy. Hongkong Baofeng New International Group's Baoren slippers, with the north as the center, radiated the whole country, and on this basis carried out the horizontal extension of the brand. The products such as Baoren clothing and bags also came out one after another, and realized the "one dragging N project" of Baoren slippers. At the same time, Hongkong Baofeng new international group pays attention to the development and training of distributors. Through a series of new product launches, a group of excellent distributors join hands with Baofeng to become a solid backing for Baofeng to become bigger and stronger.

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