Ten Mistakes Often Committed By Exhibitors

Before exhibition

1, the purpose of the exhibition is not clear. The purpose of the exhibition is the whole exhibition center.

It is clear that the ultimate purpose of your exhibition is to help others accomplish the theme, exhibition hall layout, product display and so on.

The purpose of the exhibition should be to promote your products and help them enter the market.

2, forget to read the exhibitors manual.

The exhibitor's manual is your guide in all aspects of the exhibition and the way to save money.

These manuals are simple and easy to understand. There are everything you want to know about the exhibition, such as exhibition schedule, registration procedures, exhibitors information, exhibition notes, pportation services, housing information, advertising and promotion information.

3, make use of the table at the last minute.

It is more appropriate for you to make your Pavilion table as early as possible, and it will be more suitable for 6-8 weeks to attend the exhibition and avoid any mistakes caused by time constraints.

4, ignore the merit of the staff, spend a lot of time, money and energy to organize the exhibitors - the exhibition will only be printed catalogues and so on, but in the end, all the employees who participate in the preparations for the exhibition may be neglected.

They are just showing up. In fact, these people are your envoys. They should give an account of their purpose, contents and expectations in advance. Staff training is necessary for establishing a professional image.

on show

5, ignoring the needs of exhibitors, staff members usually feel obligated to provide information for exhibitors, but ignore their real needs. They lack the skills of asking questions and often miss important information.

To avoid this problem, training and preparation before exhibition are necessary.

6. Send prints and boutiques. The exhibition workers may be overwhelmed or unaccustomed to talking with strangers in the pavilion environment. Finally, they will send out printed or excellent products that are supposed to be retained. It is very important that people who participate in organizing exhibitions need to be willing to talk with strangers and understand their needs.

7. You are not familiar with the demonstration of the product. Many times the exhibition staff do not know the demonstration of the product. Please communicate with your staff at the exhibition to ensure that they are familiar with the display and display of the exhibition hall.

8, the establishment of too many representative offices, some companies usually set up several representative offices in the exhibition to collect more industry information. We should strictly control the number of employees participating in the exhibition and stipulate that the time of their work is not required, and the specific tasks should be assigned to each person.

Exhibition

9, ignore the follow-up work after the exhibition. After the exhibition, the post exhibition work usually takes the place of the second place. The longer the time does not follow up the work, the more it is abandoned.

You should set up a timetable before the exhibition so as to follow up the work everyday and make the sales office's leap forward more meaningful.

10, ignore the exhibition assessment, the more you know your performance at the exhibition, the more conducive to the future improvement of the exhibition, the exhibition is different.

Every exhibition has its advantages and disadvantages, and there is always room for improvement.

At the end of each exhibition, please work together with your staff to conduct self-assessment so as to continuously improve themselves.