Intellectual Property: A Magic Weapon For Shoe Companies To "Go Out"

In today's world, with the further development of knowledge economy and economic globalization, intellectual property has increasingly become the strategic resource and the core competitiveness of international competitiveness of national development. It was learned that the International Forum on intellectual property rights held by the State Intellectual Property Office of China was opened in Beijing on the 7 day. At the meeting, the outline of the national intellectual property strategy explicitly put forward that the protection of intellectual property rights in accordance with the law should provide support for Chinese enterprises to open up overseas markets and participate in international competition.

It is understood that foreign trade protectionism has risen further after the international financial crisis.

Statistics show that the number of trade frictions encountered in China last year was two times that of last year, especially the traditional manufacturing industries like footwear.

In recent years, the EU has repeatedly proposed to impose new tariffs on imported footwear and other products. The United States advocates green economy, which implies the motives of strategic trade protection in the international market.

This is also an increasing impact on the international competitiveness of the footwear industry in the future.

In this regard, how can China's shoe enterprises control more discourse power in the international trade friction?

At present, many export shoe enterprises do not have the main products and have no brands.

The words of the insiders also pointed out that faced with the complex and changeable international economic situation, it is a long and arduous journey for export oriented shoe enterprises to go out.

To this end, grasping the rules of intellectual property rights is the magic weapon for shoe enterprises to "go out" and win the international market.

At present, shoe enterprises should pay close attention to the new development and new changes of the international economic order and see the dependence between technology and intellectual property rights in economic development.

To this end, export oriented footwear enterprises should effectively increase the construction of innovative platforms, promote scientific and technological talents, and protect intellectual property rights, give full play to the role of the main body of enterprises, strive to make the high-tech industry bigger and stronger, and further rely on scientific and technological innovation to lead the promotion of intellectual property rights awareness.

Obviously, improve.

So, in the face of the current knowledge economy environment, it is more important for China to learn to evolve and learn to mutate.

Eliminate the business models that are not suited to each other.

We should further strengthen brand building and create a new corporate culture.

"Made in China" is bound to be reborn in the nirvana. It will go to the world in the rush to the sand and no longer be disliked by the world.