Success: Dare To Do.

A "promotion" will be the biggest commercial success since he created the director. Where is the secret? The movie has not yet been released, and the "promotion promotion" has recovered more than 2/3's production cost through various business cooperation. After 4 years, he declared himself as a director to return to the big screen.

As an actress who used to be known as "four little flower Dan", she did not walk along the actor's road like the other 3 flower stars. Looking at the past 10 years' experience, it can be said that she is somewhat "not doing her job". When the other 3 young people in the commercial movie are in full swing, they are in their own "independent movie", on the blog, and even with how many "finished things" in the population -- electronic magazine. Even her father, who had always supported her, could not see the lesson and said, "why not make a good play?"

In fact, since 2007, she has only played a film every year, and she spent most of her time in her own electronic magazine "Kai La". But getting away from the big screen has not lowered its influence on its followers. On the contrary, in the business world, especially in the Internet industry, there are large numbers of fans. The business success of "promotion" has great influence on the business world. As the "talented woman" in the performing arts circle, the founder of "blog Queen" and "Kai La" in the Internet 2 era, she never fears entering any new field, and she firmly believes that it is her every adventure that makes her today's success.

Experiment on Qi

When he picked up the script of "promotion", he was ready to be kicked out of the door by Lao Xu. From the very beginning of "cooperation in love", we know that there is an inexplicable preference for art films. This preference is not only reflected in the taste and taste, but has been permeated in the 3 films directed by her since I directed her father and I. Now, I would like to invite you to be the director of "promotion promotion". This is the first film in the workplace in China, and it is a pure commercial movie.

However, the response of Mr. Yu surprised him greatly. After reading the script of the promotion, she told him that this is a movie she wants to see and want to make. After so many years of understanding, I feel that I have changed. "Lao Xu has worked very hard in recent years, and now she wants to see some relaxed and happy movies." I understand this way. The entrepreneurial experience has enabled the film to discover that in addition to "art", the film actually has the function of "entertainment". But in the completely unfamiliar business world, the experience of rolling and rolling is not just about the movie view. She even tests the domestic movie industry with the rules of the commercial world.

The original investor of "promotion promotion" is only the "Ho Ho". Although the 3 films he directed in the past are all invested by himself, they are all small cost films, but now I want to make the promotion of the promotion into a fashion blockbuster. "This is not a few million investment." In order to "finance", the company and the company started looking for investors for the promotion.

In order to increase the value of "promotion", he did a lot of marketing. First of all, he invited 13 HR Directors and executives of the world's top 500 companies as the honorary editors of "promotion promotion" and let the business circle begin to focus on this movie. Later, he invited the stylist of "sex and the city". Field joined in "promotion promotion" and made another round of marketing in fashion circles.