Personalized Outlet Of Advanced Women'S Clothing Brand Marketing

   什么是个性营销？个性营销就是自始至终以品牌个性品牌核心价值的个性层面贯穿于经营运作之中的营销之道，谭小芳老师结合常年实战经验，总结出个性营销三部曲：寻找个性之根、形成个性之树、传播个性之花。

It can be said that China's advanced women's clothing market is still in a lead-free era.

In the night market of the women's clothing market, we can see the meteors flashing past. The splendor of that moment is enough for our domestic business community to see where the hope lies, and the way out is marketing individualization.

In my opinion, women always prefer to consume more than men, especially the consumption of fashion luxury.

Their consumption may be far less than that of men, but the frequency of consumption and the rate of renewal are often unmatched by men.

LAN jewelry, jointly built by Yang Lan and Celion Dion, is the first high-end luxury jewelry brand from the East.

Its design team has gathered the world's top designers, including DicksonYewn, a famous jewelry designer in Hongkong, and DavideZybert from a jewelry family. In addition to the unique innovation of design concepts and design styles, the Oriental women's cultural value conferred by them has made it the first choice for modern intellectual women.

BE.PRIV ye, the advanced clothing custom brand originated in China not only keeps the foundation of Chinese culture, but also adds endless fresh vitality to achieve a stable style across the seasons and popularity. I am very optimistic about it.

In addition, BE.PRIV, a rare fabric, pearls, jewels and fur fabrics from all over the world, is designed to be cost free. At the same time, BE.PRIV comply with tailored tailoring services for every customer. Customers can personally choose fabrics and accessories and have their own embroidered labels.

Miss Tan believes that the way out for personalized marketing of advanced women's clothing lies in:

    1、寻找个性之根

The primary task is to find out where the brand personality is, and the personality of the brand is often made up of four elements: personalized customers, personalized needs, personalized products and personalized regions.

    2、形成个性之树

Entrepreneurs must optimize their services, business and management processes to ensure that the whole business system can support, form and continuously improve brand personality rather than empty words, but can truly perceive customers.

3, the dissemination of personality flowers

The last step is to spread the brand personality deeply, making the brand personality a competitive advantage.

According to Tan Xiaofang, the essence of personality marketing is to guide the market through value innovation instead of catering to the market. This is the advantage and charm of personalized marketing.

    “定制营销理念”是市场微观化发展中的必然产物，它要求产品提供商能够提供给市场以多种产品的选择，使消费者“一旦拥有，别无所求”。