Brand Hosting Is Not A Panacea &Nbsp; Agent Pformation Can Not Be Accomplished Overnight.
"Mature"
Women's wear
brand
Hangzhou area trusteeship "," I have store resources in Wuhan, can be trusteeship "
Women's wear
Brand "...
As a new channel mode, brand hosting has been in recent years.
clothing
The industry is gradually rising and is generally favored by people in the industry.
However, after a period of development, people found that
brand
Trusteeship
clothing
Enterprises are not a panacea.
agent
Businessmen want to pform and do trusteeship.
As a Shenzhen
Women's wear
brand
Li Yuanhui, a professional manager, has been flying around in Beijing, Tianjin and Chongqing recently. Because he has just taken over the job, he will go to the front line to inspect the sales status of the brand.
However, some observations, especially for the two shops in Beijing, were disappointing: there was no popularity in the mall, and the performance of the counter was mediocre.
"They don't care."
Li Yuanhui said.
The former general manager of the company handed over the sale of the brand in Beijing to a company trustee, who was responsible for taking care of the Beijing market.
Now, Li Yuanhui thought the decision was too blunders. He thought the trustee company was too unprofessional and did not understand.
clothing
。
Important ways of channel outsourcing
Brand hosting has become popular in recent years.
clothing
It has become an important way of garment channel innovation and channel outsourcing.
The so-called "trusteeship" refers to the fashion brand entrusted to some specific individuals or agencies to manage the business.
Trusteeship is divided into whole trusteeship and sales trusteeship. The whole trusteeship is the whole business of the trustee to take over the brand; sales trusteeship only manages the sales link for the trustee.
Most of the clothing brand hosting companies in the market are currently in the market.
wholesale
agent
On the basis of evolution.
For manufacturers, the advantage of brand hosting is that they can help manufacturers reduce management costs.
Brand hosting is more to serve small and medium-sized enterprises. These enterprises are unable to find suitable distributors in some big cities and have no ability to establish their own branches in these big cities.
At the same time, they have a very strong desire to expand their market in big cities, to show their products in big cities, and brand hosting companies can meet their requirements.
Unlike the dealer model, the trusteeship does not take the cash directly from the manufacturer, nor does it directly enter into a sales contract with the store, but helps the manufacturer enter the terminal and then sign the sales management contract with the manufacturer.
So its revenue is also different, the distributor is from the manufacturer.
wholesale
After the price is taken to the terminal, the price difference is its revenue, and the brand hosting company signs sales performance indicators with the manufacturer's sales management contract. After exceeding the sales target, the brand hosting company can get the sales rebate point.
Chen Shangzong, general manager of Hangzhou Shang general Fashion Management Center, said: "brand trust agencies and brands.
agent
The difference between businessmen is that one is to sell their own channels, the other is to help clothing brands to promote clothing products.
clothing
agent
Merchants are bound by many brands. Image stores, display of goods, training of shop assistants and so on should be consistent with brand operators.
Fashion brands should participate
agent
Business operation and decision-making power.
Brand hosting is different from this, it is to do channel access, equivalent to clothing brand and a sales channel.
Brand trusteeship is a pure sales company. It has a unified trade name, a unified image, and its own complete operation system.
Help clothing brands do
Attract investment
Sales network channel construction and terminal management.
After signing the agreement with the brand hosting agency, all the local sales work is completed by the brand trustee agency.
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