Ren Zhengfei: Thinking Failure For Ten Years Without Interruption

In the age of creating wealth, Ren Zhengfei, who created HUAWEI wolf totem, or Ma Huateng, who has QQ's super popularity, is no exception, like Huang Hongsheng, the "color TV giant".

They are either passionate, tough, or steady, focused, without exception, all on the same basic point of knowledge.

They have neither the opportunity of reform at the early stage of the reform nor the maturity of the market economy.

They just grasped a key word - knowledge in the pformation of "the two venture".

I have been thinking about 10 every day for a long time. I have always been thinking about failure, ignoring success and feeling no sense of honor or pride, but a sense of crisis.

Maybe that's how it survived for 10 years.

I have become accustomed to the quiet life that I should not win. This is also the cultivation of my mental qualities today.

Ren Zhengfei, born in 1944, President of HUAWEI Technology Co., Ltd.

In 1978, the company was pferred from the army to Shenzhen, and the HUAWEI Technology Co., Ltd. was founded in 1988.

Ren Zhengfei was selected by Forbes magazine in 2000 as the 50 richest third in China and his personal property is estimated at $500 million.

Ren Zhengfei's hometown is the natural village of Huang Zhai town in Pujiang County, Zhejiang province. His grandfather served three and was a big master of pickled ham. He was well known in that time in Zhejiang.

According to Ren Dian village, Ren Zhengfei's father made him two wives in Pujiang, and the first one died when he died.

After married with Wu's second wives, he gave birth to a son and a daughter.

As the war approached, Mr. Mo moved with his inaugural Arsenal and left his hometown for Guizhou in 1944.

In Guizhou, Cheng Yuanzhao, the mother of Ren Zhengfei and Cheng Yuanzhao, became a family. Two people had two sons and five daughters. Ren Zhengfei was the eldest child and was born in 1944.

Although he was an early member of the revolution, he had to undergo numerous censorship in all political movements. However, he finally joined the party in 1958 when he absorbed a group of senior intellectuals into the party.

This is all due to the meticulous and selflessness of the Mr. and Mrs. sons. They even have no time to take care of their 7 children.

Ren Zhengfei, who personally witnessed the pformation of his parents' thinking process, has evolved from this subtle influence to form a rich, complex and unique character.

At the beginning of the "Cultural Revolution", Ren Zhengfei had read the third year in the architectural college.

Or because of his birth, he allowed him to be put into a cowshed.

Ren Zhengfei kept firmly in mind his father's words: "remember that knowledge is power. If others do not learn, you should learn not to follow the crowd."

In the rain of gun fighting in Chongqing, he immersed himself in reading, carried out two exercises of Fan Yingchuan's advanced mathematics exercises, and taught himself three foreign languages.

Ren Zhengfei believes that the "Cultural Revolution" is a baptism of life for him, making him mature politically and no longer a mere bookworm.

During the cultural revolution, he married and joined the army.

His technological invention has filled the gap of the country for the two time, and is the technical leader of the young people.

But because of his father's problem, he has not applied for the party membership, and all his honors and awards are not related to him.

When Ren Zhengfei wrote "my father and mother" in 2001, he confessed his indifference to fame and wealth: "I have got used to the quiet life that I should not win. This is also the mental quality training I do not honor today."

Ren Zhengfei's military career had a profound impact on him.

During the army, Ren Zhengfei was "learning Mao model soldiers", which made him a great strategist in military affairs.

A careful study of HUAWEI's development is not difficult to find its market strategy, customer policy, competition strategy and internal management and operation, all of which are deeply impressed by traditional wisdom of authority and the philosophy of "Mao style" struggle philosophy.

The strategy of "rural encircling the city" used by HUAWEI in the early days and later in the global market is the most typical example of Mao Zedong's wisdom.

Ren Zhengfei was 34 years old when he pferred from army to army in 1978.

In his "my father and mother", he said to himself, "after turning to the place, it is not suitable for the commodity economy and has no ability to control it. At the very beginning, I was a manager in an electronics company and I had been cheated and deceived.

Later, there was nowhere to work, so HUAWEI was forced to create.

In 1988, Ren Zhengfei and his 6 partners founded HUAWEI in 20 thousand yuan. In the first two years, it was mainly a proxy HAX exchange in Hongkong, which made profits by price difference.

2 years later, when the agency business showed signs of decline, Ren Zhengfei resolutely decided to invest in the industry's own research and development. After that, HUAWEI was unstoppable.

In January of 1992, after the speech of Deng Xiaoping's South inspection tour, after three years' rectification and rectification, the economy entered a rapid growth of recovery.

And this year, HUAWEI began to produce its own switches, sales for the first time exceeded 100 million yuan; in 1993, found a breakthrough in the domestic rural communications market, entered a high-speed development period.

In Shenzhen at that time, knowledge useless theory prevailed, real estate and stock bubbles were thick, and many people became rich overnight.

Society is permeated with impetuous and opportunistic winds.

However, HUAWEI has not been puzzled by profits, and has always focused on switch products.

Ren Zhengfei firmly believes that in modern business war, only technology independence is the foundation. There is no support system for scientific research. The status of enterprises is empty talk.

Therefore, Ren Zhengfei chose to stick to the road of technological independence.

When the average profit per employee reached nearly one million, Ren Zhengfei made an unexpected decision: Investing 100 million yuan to develop C & C 0 8.

Until now, HUAWEI still insists on spending more than 10% of its sales annually on R & D investment.

In 1994, HUAWEI launched the 2000 door network with large switch equipment C & C 0 8 to achieve the first breakthrough in the core technology of communication equipment.

Today, HUAWEI has become one of the few giants in the world that can provide cco-8 - St digital program-controlled switchboard equipment.

At that time, Ren Zhengfei confidently said: "10 years later, the world communications industry will be three points, and HUAWEI will occupy one."

Now, he has done it.

Many people may not know the name of Ren Zhengfei, but they know that HUAWEI winter is written in the background of the collapse of technology stocks and the Internet bubble in 2000. It was once searched and studied by people on the Internet as a model in the business of Ren Zhengfei.

The winter of HUAWEI reveals Ren Zhengfei's sense of crisis and accurate judgement all the time. It also explains why HUAWEI can come to today from another angle.

In this speech, Ren Zhengfei wrote: "for 10 years, I have been thinking about failure every day, ignoring success and feeling no sense of honor or pride, but a sense of crisis.

Maybe that's how it survived for 10 years.

This sense of crisis makes him always turn his sights farther and always take the lead.

Ren Zhengfei likes to tell stories. At a meeting in 1997, he praised the story of "working in collusion with each other" and directly contributed to HUAWEI's "embarrassing organization plan".

After that, "wolf sex" was continued as the spirit of HUAWEI.

Ren Zhengfei believes that the development of an enterprise must have the characteristics of a wolf -- a keen sense of smell, an indomitable spirit, an aggressive spirit and a sense of group struggle.

When HUAWEI founded in 1988, the small businesses of ten or twenty people developed to 30 thousand world-class enterprises with a total of 30 thousand branches worldwide, and won many times in the brutal competition with foreign multinationals.

This has a great relationship with the HUAWEI wolf like survival rule, the use of military tactics and excellent interpersonal intelligence, and the unconventional market means to standardize the behavior of enterprises.

HUAWEI's "hyenas" ushered in the most thrilling event in 2004, ending a lawsuit that lasted nearly a year and a half with CISCO, which formally announced HUAWEI's position as CISCO's global competitor to some extent.

Another aspect of this lawsuit is that the lawsuit is in the United States. This is a contest under the "rules of the game" in the United States, and is the first victory in the field of intellectual property in China.

People say that HUAWEI's "hyenas" has proved to lions that I am a fierce and difficult opponent.

Ren Zhengfei has won many awards but never won the prize.

Time is the only Chinese entrepreneur in the world's 100 most influential list in 2005 this year.

Similarly, Ren Zhengfei did not give the Time face.

Ren Zhengfei is mysterious in the eyes of outsiders. No media has interviewed him so far.

In the Chinese business world, Ren Zhengfei is like a high priest who practices in closed doors. Every once in a while, you can hear the high theory that he has come out of the cave. "Living is the absolute principle of enterprise", "how long can the red flag of HUAWEI play", "HUAWEI's winter", "the spring of the north"...

People can only guess what he thinks and thinks from these articles he has written successively.

In the book "the evolution of HUAWEI hyenas to lions", the author commented: "among the Chinese entrepreneurs, the most personal attraction is the godfather entrepreneur.

Liu Chuanzhi and Ren Zhengfei are their representatives.

They are well versed in the national conditions and are good at doing philosophical summarization.

Almost all of their business dictionaries are war terms, and they most admire soldiers who are not fighting and who are willing to fight.

But the legendary figure looks like an old worker. The sleeves of his shirt are always tied to his arm, and the tie is tied occasionally.

"Wearing a wrinkled shirt, there may be ink on the body, early in the morning on the Shennan Road activities."

This is Ren Zhengfei from the eyes of an internal employee.

However, people who know him well say that Ren Zhengfei's speech is direct and emotional.

This is consistent with the godfather image of HUAWEI Wolf Totem.

However, his elegant, indifferent and low-key style almost concealed his inability to kill.

Therefore, there is an image analogy in the circle: if ZTE is the southern emperor, then HUAWEI is an absolute evil.

Many people fear Ren Zhengfei, and many people hate Ren Zhengfei. His opponents also admire him.

He tends to be irritable and irresponsible to the leaders of HUAWEI who are directly under the leadership.

It is said that at a meeting of middle-level cadres, he said to HUAWEI chief financial officer, "your progress is very big". The second half is "from the special level to the worse".

But in my father and mother, Ren Zhengfei's warmth and affection moved more people.

He said in the article: "after the scale development of HUAWEI, the pressure of management pformation is very huge. I can not only take care of my parents, but I can not even take care of myself. My body is also exhausted for some time."

HUAWEI, which has been growing rapidly, is also faced with many puzzles. These 61 years old Ren Zhengfei still needs to keep thinking, just as Shenzhen is now thinking about where to go.